14 Aug Assignment 5: Business MarketingIn this Assignment, you will create an audiovisu

Assignment 5: Business MarketingIn this Assignment, you will create an audiovisual presentation to verbally market a product toanother business rather than to consumers.According to Lamb et al. (2014), business marketing differs from marketing to consumers only interms of the use of the products or services ─ leaving out the consumer. Business marketingentails marketing to persons and businesses who will then offer it to consumers. These productscan include parts of goods or those that are used to manufacture other products, or servicesused by organizations to operate more efficiently or that are later resold. To demonstrate yourcomprehension of Business Marketing, read the following scenario and follow the directions tocomplete this Assignment.Scenario:You have just been hired as a new Business-to-Business (B2B) marketing associate with ZMXGlobal, inc., a national distributor of food, beverage, and supplies to hospitality orientedbusinesses. As part of your marketing training, you have been tasked with finding newmarketing opportunities (Retailers, wholesalers, Internet, institutions, etc.) for the distribution ofa new product called “Bon Vivant Organic Gourmet,” a high quality organic frozen food product.Read the BonVivant Business and Product Profile: Click here.Your job as a B2B marketing associate is to build relationships with reputable organizations thatwill successfully represent ZMX Global, Inc. and the Bon Vivant Organic Gourmet brand andproduct with integrity.Directions:Using what you learn from reading Chapter 7 to inform your work on this Assignment, build a 5slide audio visual presentation using Microsoft PowerPoint with audio covering thecharacteristics that make Bon Vivant Organic Gourmet a business product.(This is where your microphone either built into your computer in most cases or alternativelyyour microphone headset you purchased, will be used.)Access a tutorial on adding audio to your PowerPoint presentation here.Checklist: Include the following information:Slide 1: Title Slide. Include your name, date, title of the presentation.○ Oral narration: Introduce yourself and the topic of your presentation.○ Notes: Narration ScriptSlide 2: Describe what type of business product ZMX Global, Inc. offers in the BonVivant Organic Gourmet frozen meal product line. Discuss why it can be considered abusiness product.○ Oral Narration: Explain your decision.○ Notes: Narration ScriptSlide 3: Identify a business customer category (producer, reseller, government, orinstitutions) to focus relationship marketing and strategic alliance efforts in the sale ofBon Vivant Organic Gourmet frozen meals.○ Oral Narration: Explain why you chose the business customer category.○ Notes: Narration ScriptSlide 4: Outline how the Internet can assist in B2B marketing efforts of the Bon VivantOrganic Gourmet product line.○ Oral Narration: Describe your ideas on this topic.○ Notes: Narration ScriptSlide 5: Discuss the business market characteristics (see starting on page 117 in yourchapter Reading) of the Bon Vivant Organic Gourmet product line. Identify a minimum ofthree (3) business market characteristics on the slide.○ Oral Narration: Briefly discuss the three (3) business market characteristics.○ Notes: Narration ScriptSlide 6: References slide. Provide an APA style formatted References for yourtextbook.○ Oral Narration: Concluding remarks and state the References for your textbook.○ Notes: Narration ScriptDirections for Submitting this Assignment:Review the grading rubric below before beginning this activity. For additional help withyour writing and APA format and citation style, please visit the Kaplan University WritingCenter accessed in the home area of this course. Compose your Assignment as aMicrosoft PowerPoint with audio presentation and save it as (Example: TAllen-MT219Assignment-Unit 5.ppt). Submit your file by selecting the Unit 5: Assignment Dropbox bythe end of Unit 5.Unit 5 Assignment:Business MarketingContent per ChecklistsResponse providescomplete informationdemonstrating analysis andcritical thinking. Note:Highlighted areas denoteoral presentationportion, each worth 3points each.Slide 1: Provide title slide withname, date and title ofpresentation. Introduce yourselfand the topic of yourpresentation.Slide 2: Describe what type ofbusiness product ZMX Global,Inc. offers in the Bon VivantOrganic Gourmet frozen mealproduct line. Discuss why it canbe considered a businessproduct. Explain your decision.Slide 3: Identify a businesscustomer category (producer,reseller, government, orinstitutions) to focusrelationship marketing andstrategic alliance efforts in thesale of Bon Vivant OrganicGourmet frozen meals.Explain why you chose thebusiness customer category.Slide 4: Outline how theInternet can assist in B2Bmarketing efforts of the BonVivant Organic Gourmetproduct line. Describe yourideas on this topic.Percentpossible100%Pointspossible5080%10%514%714%714%7PointsEarnedCommentsSlide 5: Discuss the businessmarket characteristics (seestarting on page 117 in yourchapter Reading) of the BonVivant Organic Gourmetproduct line. Identify a minimumof three (3) business marketcharacteristics on the slide.Briefly discuss the three (3)business market characteristics.Slide 6: Concluding remarks inoral narration and provide anAPA formatted reference slidefor your textbook.Provides an audio visualpresentation consisting of atleast six slides with notes andnarration using correctgrammar, spelling, and APAcitation/format style.Your Assignment Score:714%780%4020%10PercentSubtotal:14%TotalPointspossible50100%

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