14 Aug Detailed description of the productYumbly is an online fitness catering service

Detailed description of the productYumbly is an online fitness catering service which provide healthy and delicious food to those busy youngworking individuals like millennials. It builds in a seamless delivery catering service by place an order onwebsite or app with just a few simple clicks. Customer can sit back, relax and meals are delivered in aheartbeat. The apps and web page contains optional push notifications for current special deals andhealthy eating tips with food menu recommendations. Yumbly is decided to serve meals to the busyindividual and also group catering service such as executive lunches catering service to any companyevents. The goal of Yumbly advocates to help everyone eat better, healthier and much more convenient.In fact, the food menu is thoughtfully crafted with healthy nature ingredients and ever-changing menuregularly. Additionally, the healthier cooking method includes sous vide, grilling, complex carbs andalways use the freshest natural ingredients in all receipts. Indeed, Yumbly insists to tailor made allsubstitute food like sauces, example: mayo, mustard and salad dressing in fresh, organic and healthieringredients instead of outsourcing pre-made. In order to delivery food in fresh, Yumbly always preparethe food in small batches and keep in a controlled temperature. All prepared meals will attach a remarkwith time and date to ensure food quality and safety handling; these steps increase staff awareness totrack the food freshness and customer to know the best food quality they receiving. Furthermore,Yumbly measure the weight of all raw ingredients and the macros are then calculated using the databasethat crossed check with CalorieKing.com. Therefore, Yumbly receipt do provide nutrition informationsuch as energy and calories intake guideline as reference for those who strictly commit to dailyconsumption or improve on body shape. Yumply engage to increase the customer experience andsatisfaction by accept advance ordering service up to two weeks with no deposit charge nor minimumorder if register to become Yumbly members. Moreover, Yumbly adopts leveraging delivery partner asorder and shipment information are sent to delivery partner via integration, and they will pick up theorder and deliver straight to customer and fees are charged separately.Identify the problemWork-life balance is harder worldwide, approximately half of managers globally are working more than40 hour a week; study and trend analysis has shown the overtime working number will continue increasein next five years. Young working millennial needs to work harder to perform while want to keep inshape but have no time to eat well. Hong Kong is one of the cities with the longest working hours in theworld. Latest statistic has indicated 40% young millennials work overtime 10 hours or more per week;and 25% work overtime 6 to 9 hours more per week in Hong Kong. Several surveys have revealed thenegative impacts of long working hours cause poor health. Reason is people were rushing to have a mealor even have no time to enjoy a meal. Therefore, fast food is always their first option in mind when theyhave no time to eat well. As a result, majority of working individual specially young millennial prefer fastfood because of convenient. Other extreme case of young millennial even skipping a meal just tomaintain a good body shape. Not surprisingly, most of young millennials rarely have time to prepare agood healthy meal or some does not know how and therefore they prefer to eat fast food cause of lowerprice and convenient.Competitive analysisMarket analysis- Anticipate the catering demand for young millennials and busy work individual will bethe trend. Unlike other restaurant and food-related businesses, Yumbly focus on healthy deity andconvenient catering. And we forecast young millennials and executives will choose healthy lunch overfast food if at same convenient. In order to gain some insight into the market size and demand, weundertook some limited market research. *Show Anthony survey*Understand the market- Consumer preferences and requirement are always changing. Therefore, it isneeded to constantly review the food and drink menu, pricing along with competitors. Furthermore,review comments from fitness social media platform and fitness icon activity could have more insight tounderstand the young millennials market’s need and preference. And compare the pricing of foodsuppliers, delivery partner, commercial kitchens to evaluate the overall service and quality performancereview.Target market segment strategy- Yumbly catering service’s target market segment will mainly focus onyoung millennials, busy working individuals, gym and fitness members and body shape keeper. Thereason of focus these groups for several important reasons; first, they are healthy nut and looking fornature ingredients but delicious meals. Secondly, they do not have time to prepare meal and eat well.And thirdly, this group prefer to have something quick and convenient but at reasonable price.Market Trends- Significant market trends for healthy caterers are value conscious, specially during thecurrent economic climate and variety restaurant and fast food options. Many consumer are healthconscious with an increasing number expecting vegetarian, dairy-free low-fat, sugar-free and organic.Nowadays, consumer are eating less red meat and eggs and more poultry, fish grains, fruits andvegetable. More importantly, increasing number of households and young millennials are choosing tobuy prepared food rather than cook at home, which may indicate that few people are prepare meals.This shows the market growth and demand of catering business and also imply the potential for newcustomers and revenues will grow.Build loyalty- Instead of guessing customer preference and waiting them to make orders, take theopportunity to sell by offering "healthy combo" which include juice, smoothie or side dish like salad withever-changing menu. Furthermore, promote the weekly or monthly meal pass to encourage customer toenroll the "healthy diet program" with all healthy suggestion and provide them a great experience. Andit could extend to advocate further promotions by introduce a friend to join, further discount will beoffered. A satisfied customer will become repeat customer as well as a brand advocate.Create strategic alliances- In today’s food industry, different kind of food and restaurant promotion areoverwhelmed and difficult to catch the right customer. Therefore, it is important to reach the focusgroup business as possible. Partner with complementary businesses such as gym, supplement shops,community health service and corporate social group would help to expand the business precisely andpromptly. It is consider a highly effective way to spread the message to the target audience group andcommunity through this direct channels.Good system and procedure- Consistent kitchen procedures, portion control and food presentation eachdirectly impact the overall customer satisfaction. Good system and procedure is critical to put in place tomaintain low cost consistency and smooth operation implementation. This will help to avoid anysetbacks and increase effectiveness and efficiency.Control costs- Understand and keep an eye on the prime operation costs such as food, labor and rentcould allow improving the overall profit generate. Conduct monthly cost comparison and compare thetop inventory item and then price shop with different suppliers. Ensure all cost are calculate in eachmenu of all ingredients to measure the profit and loss.

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