14 Aug week 1Assignment InstructionsPlease submit a brief proposal (less than one page)

week 1Assignment InstructionsPlease submit a brief proposal (less than one page) describing your topic for your Marketing plan that is due in week 7. Keep in mind your final paper is an 8-15 page marketing plan for a product or service of your choice. I expect your paper to be well researched, clearly written, well organized and generally reflective of graduate level academic work.This proposal must be in 6th edition APA format.(Please note there is no specific form for a marketing plan proposal, so structure it like a typical APA formatted paper including a proper title and reference page)week 2Assignment InstructionsMarketing Plan: Your company has just developed a new sports drink that is in a container which will keep it cool for up to 6 hours. Write a 3 page paper discussing how you would market the product. You MUST upload assignment into the ASSIGNMENT Container as a Word document.Team- please note you are not to go through every single heading that is mentioned in a marketing plan, as you would never be able to achieve this in 3 pages! This is a 3 pages paper going over a the basics of what you would do to market this item!week 3Assignment InstructionsBrand Extension Assignment: Choose a product write a 3 page paper discussing how you would create a brand extension of that product. Include your rationale for the brand extension.You MUST upload assignment into the ASSIGNMENT Container as a Word document.week 5Assignment InstructionsRead: Chapters 15 – 16 this week.Evaluate Marketing Website Assignment: Access the following Website: :http://www.kraftfoodsgroup.com/home/index.aspxKraft Foods uses this Website as a part of their marketing strategy. Review the Website and write a 2 page paper on its effectiveness as a marketing tool. Include the things that you feel work well and the things that you feel could be done better.You MUST upload assignment into this ASSIGNMENT Container as a Word document.week finalAssignment InstructionsPlease submit a brief proposal (less than one page) describing your topic for your Marketing plan that is due in week 7. Keep in mind your final paper is an 8-15 page marketing plan for a product or service of your choice. I expect your paper to be well researched, clearly written, well organized and generally reflective of graduate level academic work.This proposal must be in 6th edition APA format.(Please note there is no specific form for a marketing plan proposal, so structure it like a typical APA formatted paper including a proper title and reference page)Assignment InstructionsThe paper for your term project is due this week. Your term project for this class is a 8-15 page marketing plan for the product or service that was approved in your week one proposal. It is to follow 6th edition APA format and be of a quality graduate level. Don’t forget to use an appropriate amount of references for a paper of this length.You MUST upload assignment into the ASSIGNMENT page or attach as a Word document.

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