14 Aug week 1To get started in this class we have a two-fold discussion.Part 1:First pl

week 1To get started in this class we have a two-fold discussion.Part 1:First please provide us with a 300 word introduction so we can get to know each otherPart 2:Does marketing reflect the needs and wants of consumers or does marketing shape consumer needs and wants? Please answer this in 300 words or more.ADVICE: Defend your answer by providing appropriate resource and research data. Don’t just state your opinion, but back it up through credible sources such as our text or other publications and expert opinion. Make sure you use the APA style of sourcing and citations both inside your written text and after in a Reference section.Guidelines:Post the main response to the forum by Day 4 (Thursday).Reply to at least two of their classmates by Day 7 (Sunday).Main responses should be no less than 300 words.Main responses are original in content and demonstrate a thorough analysis of the topic.Replies to classmates should be no less than 200 words.Main response should contain at least one external referenceResponses to classmates are significant to advance the forum.week 2Respond to the following question:Do you believe that consumers on the whole receive more benefit than risk from marketers knowing their personal information? Why or why not?ADVICE: Defend your answer by providing appropriate resource and research data. Don’t just state your opinion, but back it up through credible sources such as our text or other publications and expert opinion. Make sure you use the APA style of sourcing and citations both inside your written text and after in a Reference section.Guidelines:Post the main response to the forum by Day 4 (Thursday).Reply to at least two of their classmates by Day 7 (Sunday).Main responses should be no less than 300 words.Main responses are original in content and demonstrate a thorough analysis of the topic.Replies to classmates should be no less than 200 words.Main response should contain at least one external referenceResponses to classmates are significant to advance the forum.week 3Respond to the following question:Are brand extensions an important brand-growth strategy or can they endanger brands?ADVICE: Defend your answer by providing appropriate resource and research data. Don’t just state your opinion, but back it up through credible sources such as our text or other publications and expert opinion. Make sure you use the APA style of sourcing and citations both inside your written text and after in a Reference section.week 4Respond to the following question:Do you believe that prices should reflect the value that consumers are willing to pay or should prices primarily reflect the cost involved in making a product or service. Defend your answer.ADVICE: Defend your answer by providing appropriate resource and research data. Don’t just state your opinion, but back it up through credible sources such as our text or other publications and expert opinion. Make sure you use the APA style of sourcing and citations both inside your written text and after in a Reference section.week 5Respond to the following question:Should channel images be consistent with brand images? Why or why not?ADVICE: Defend your answer by providing appropriate resource and research data. Don’t just state your opinion, but back it up through credible sources such as our text or other publications and expert opinion. Make sure you use the APA style of sourcing and citations both inside your written text and after in a Reference section.week 6Respond to the following question:Is TV advertising still the most powerful advertising medium or has it faded in importance?ADVICE: Defend your answer by providing appropriate resource and research data. Don’t just state your opinion, but back it up through credible sources such as our text or other publications and expert opinion. Make sure you use the APA style of sourcing and citations both inside your written text and after in a Reference section.week 7Respond to the following question:Is the key to developing an effective sales force selection or training? Explain your choice.ADVICE: Defend your answer by providing appropriate resource and research data. Don’t just state your opinion, but back it up through credible sources such as our text or other publications and expert opinion. Make sure you use the APA style of sourcing and citations both inside your written text and after in a Reference section.week 8Your best friend owns a small children’s clothing store located in the downtown area of a community of 50,000 citizens. Business has been slow the past year due the construction of several new strip malls and a new Wal-Mart store (Increased competition). She discovered you were taking an online marketing class, asked you for your advice for ideas that would increase her sales (She owns her present building and will not relocate her business, even though the downtown area is losing stores to the new strip malls). Based on what you have learned in this course what would you tell her.Guidelinesweek 1Assignment InstructionsPlease submit a brief proposal (less than one page) describing your topic for your Marketing plan that is due in week 7. Keep in mind your final paper is an 8-15 page marketing plan for a product or service of your choice. I expect your paper to be well researched, clearly written, well organized and generally reflective of graduate level academic work.This proposal must be in 6th edition APA format.(Please note there is no specific form for a marketing plan proposal, so structure it like a typical APA formatted paper including a proper title and reference page)week 2Assignment InstructionsMarketing Plan: Your company has just developed a new sports drink that is in a container which will keep it cool for up to 6 hours. Write a 3 page paper discussing how you would market the product. You MUST upload assignment into the ASSIGNMENT Container as a Word document.Team- please note you are not to go through every single heading that is mentioned in a marketing plan, as you would never be able to achieve this in 3 pages! This is a 3 pages paper going over a the basics of what you would do to market this item!week 3Assignment InstructionsBrand Extension Assignment: Choose a product write a 3 page paper discussing how you would create a brand extension of that product. Include your rationale for the brand extension.You MUST upload assignment into the ASSIGNMENT Container as a Word document.week 5Assignment InstructionsRead: Chapters 15 – 16 this week.Evaluate Marketing Website Assignment: Access the following Website: :http://www.kraftfoodsgroup.com/home/index.aspxKraft Foods uses this Website as a part of their marketing strategy. Review the Website and write a 2 page paper on its effectiveness as a marketing tool. Include the things that you feel work well and the things that you feel could be done better.You MUST upload assignment into this ASSIGNMENT Container as a Word document.week finalAssignment InstructionsPlease submit a brief proposal (less than one page) describing your topic for your Marketing plan that is due in week 7. Keep in mind your final paper is an 8-15 page marketing plan for a product or service of your choice. I expect your paper to be well researched, clearly written, well organized and generally reflective of graduate level academic work.This proposal must be in 6th edition APA format.(Please note there is no specific form for a marketing plan proposal, so structure it like a typical APA formatted paper including a proper title and reference page)Assignment InstructionsThe paper for your term project is due this week. Your term project for this class is a 8-15 page marketing plan for the product or service that was approved in your week one proposal. It is to follow 6th edition APA format and be of a quality graduate level. Don’t forget to use an appropriate amount of references for a paper of this length.You MUST upload assignment into the ASSIGNMENT page or attach as a Word document.midtermAssignment InstructionsThe following 5 questions are your midterm exam. Please follow 6th edition APA format including ample research. It is recommend that you aim for 2-3 paragraphs per question and use each question as a heading so that the paper is organized.Question 1:Define what is meant by “brand equity” and discuss what a company can do to maintain brand equity.Question 2:Discuss the Product Life Cycle Concept and include the relative amounts of sales and profit during each stage.Question 3:How are innovations in interactive television and online services expanding the strategies and tactics marketers employ today?Question 4:What are some of the personal and business-related privacy issues associated with the growth in database marketing and how should they be addressed?Question 5:Define direct marketing and give some real world examples.Respond to the following question:Do you believe that consumers on the whole receive more benefit than risk from marketers knowing their personal information? Why or why not?ADVICE: Defend your answer by providing appropriate resource and research data. Don’t just state your opinion, but back it up through credible sources such as our text or other publications and expert opinion. Make sure you use the APA style of sourcing and citations both inside your written text and after in a Reference section.Your best friend owns a small children’s clothing store located in the downtown area of a community of 50,000 citizens. Business has been slow the past year due the construction of several new strip malls and a new Wal-Mart store (Increased competition). She discovered you were taking an online marketing class, asked you for your advice for ideas that would increase her sales (She owns her present building and will not relocate her business, even though the downtown area is losing stores to the new strip malls). Based on what you have learned in this course what would you tell her.GuidelinesThe following 5 questions are your midterm exam. Please follow 6th edition APA format including ample research. It is recommend that you aim for 2-3 paragraphs per question and use each question as a heading so that the paper is organized.Question 1:Define what is meant by “brand equity” and discuss what a company can do to maintain brand equity.Question 2:Discuss the Product Life Cycle Concept and include the relative amounts of sales and profit during each stage.Question 3:How are innovations in interactive television and online services expanding the strategies and tactics marketers employ today?Question 4:What are some of the personal and business-related privacy issues associated with the growth in database marketing and how should they be addressed?Question 5:Define direct marketing and give some real world examples.

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