14 Aug NEW JERSEY INSTITUTE OF TECHNOLOGY MGMT 491-103 International Business Assign

NEW
JERSEY INSTITUTE OF TECHNOLOGY
MGMT
491-103
International
Business
Assignment
2 International Marketing
________________________________________________________________________________
Naugahyde
A fictitious faux-leather product
that it is nearly impossible to tell the difference from real leather.
Looks and feels real!
70% cheaper than real leather
Less ethical companies are selling it as real
leather
_________________________________________________________________________________________
} Define your overall marketing
strategy (B2B, B2C).
} List three ideas that make your
product REMARKABLE in the international marketplace.
} Create three Headlines for your
product make sure they work in the target international market.
} Define your tactical strategy how
are you going to brand and communicate Naugahyde to your market?
} Assume whatever you want, list all
assumptions.
} Develop one marketing piece
whatever mode you desire. Consider REMARKABLE, headlines, your overall
strategy, and branding.t5
} You decide
how to create a competitive advantage for your product in the international
market.
} Consider some of the other class
topics impacting international business.
__________________________________________________________________________________________
Deliverables

Student Name and Assigned
Department at top
List your REMARKABLE ideas and
Headlines
Write your overall and tactical
strategies
List Assumptions
Check spelling and grammar
No minimum requirements, make
your points in the most effective way but
make your points!
Creative is up to you, it is
understood there is a variety of skill levels you will be graded on
effort
Prepared to lead class
discussion (no more than 3 minutes)
Due Date: Tuesday, December 1st.

__________________________________________________________________________________________
Desired
Outcomes

Demonstrate
creative, summary, and presentation skills.
Apply your
knowledge of marketing and other applicable class topics.
Demonstrate
your knowledge in writing.
Share your
knowledge to the class by leading a class discussion.

__________________________________________________________________________________________

Have
fun, be creative and persuasive in the
international
marketplace! Create a competitive advantage.Case:A fictitious faux-leather product that it is nearly impossible to tell the difference from real leather.Looks and feels real!70% cheaper than real leather Less ethical companies are selling it as real leatherDefine your overall marketing strategy (B2B, B2C).List three ideas that make your product REMARKABLE in the international marketplace.Create three Headlines for your product make sure they work in the target international market.Define your tactical strategy how are you going to brand and communicate Naugahyde to your market?Assume whatever you want, list all assumptions.Develop one marketing piece whatever mode you desire. Consider REMARKABLE, headlines, your overall strategy, and branding.t5 You decide how to create a competitive advantage for your product in the international market.Consider some of the other class topics impacting international business.NEW
JERSEY INSTITUTE OF TECHNOLOGYMGMT
491-103International
BusinessAssignment
2 International Marketing________________________________________________________________________________Naugahyde A fictitious faux-leather product
that it is nearly impossible to tell the difference from real leather. Looks and feels real! 70% cheaper than real leather Less ethical companies are selling it as real
leather_________________________________________________________________________________________} Define your overall marketing
strategy (B2B, B2C).} List three ideas that make your
product REMARKABLE in the international marketplace.} Create three Headlines for your
product make sure they work in the target international market.} Define your tactical strategy how
are you going to brand and communicate Naugahyde to your market?} Assume whatever you want, list all
assumptions.} Develop one marketing piece
whatever mode you desire. Consider REMARKABLE, headlines, your overall
strategy, and branding.t5 } You decide
how to create a competitive advantage for your product in the international
market. } Consider some of the other class
topics impacting international business.__________________________________________________________________________________________Deliverables__________________________________________________________________________________________Desired
Outcomes__________________________________________________________________________________________Have
fun, be creative and persuasive in the international
marketplace! Create a competitive advantage.

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