14 Aug Question 1 Most shippers have track and trace systems to track their product l

Question 1
Most shippers have track and trace systems to track their
product loads in the supply chain.
Having the capacity to track products helps shippers anticipate events
that could disrupt the supply chain.
Which of the following could disrupt the supply chain?

employees taking sick days

shipping mistakes as a result of improper information
inputted into the system

hurricane over the Atlantic Ocean

customers changing their minds

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Question 2
The definition of demand planning is _______.

process of demanding channel members to provide value added
if they want to be included in the supply chain.

process for estimating how much product customers will buy.

process of anticipating demand prior to production.

process of determining how demanding customers will be when
they receive their order.

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Question 3
Which of the following best describe the concepts that
influence the price of a product or service?

demand, competition, cost, and government

design, development, materials, and taxation

cost, communication, convenience, and competition

design, delivery, development, and demand

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Question 4
Walmart is a multi-billion dollar retail company that is a
buyer from several consumer goods manufacturers. Many of their suppliers have moved to
Bentonville, Arkansas, the Walmart headquarters. Why do you think suppliers have moved so
close to Walmart headquarters?

Correct Answer
to be around many of the suppliers to Walmart who tend to
cluster in the same geographic area for convenience

In
to be able to walk over purchase orders and not waste time
with the mail service or an untrustworthy electronic ordering system.

to ensure they can get to headquarters quicker than
competitors

to be able to meet with the president of the company as
often as possible

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Question 5
A local dermatologist has developed a new line of body scrub
products for sensitive skin. She is
unsure if she should sell her products through dermatologists’ offices or
through retail chains such as Sephora. Which
explanation best describes why the marketing channel decision is as important
as pricing and product features?

because one channel may want a greater percentage of the
sale than the other channel

In
because it might be easier for her to make a distribution
deal with Sephora, a national chain, as opposed to calling on individual doctor
officers that may take too much time and money.

because the skin scrub is like so many other products in
that product category that selling through dermatologists offices would give it
the aura of being an exclusive product.

Correct Answer
because place communicates to the customer something about
the product’s value proposition, which includes the benefits and price

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Question 6
Peeps has been manufacturing candy since 1923. Recently they
opened a retail store in the Mall of America and two additional locations. Since Peeps is intensively distributed in
most other retail stores carrying candy, especially around Easter time, why
would Peeps decide to add a new retail store channel?

because Peeps wants to eliminate those other intensive
channels of distribution and reposition themselves as an exclusive product

because Peeps can’t always count on the other stores to
carry their product.

because the Peeps president wants to experiment with a
direct channel of distribution

because Peeps believes the retail stores will enhance their
brand name recognition and sell more Peeps everywhere the candy is sold as a
result

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Question 7
Breakeven point refers to ______.

the point at which total costs equal total revenue.

the point at which revenue equals units sold.

the point at which the firm can finally make a profit.

the point at which consumers have had enough of a product.

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Question 8
The most efficient and effective manner in which to place a
product into the hands of the customer is one way to define ________.

In
logistics.

members.

Correct Answer
value chain.

intermediaries.

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Question 9
The shortest marketing channel consists of two parties, the
producer and the consumer. This
statement best describes which of the following concepts?

mono-channel marketing

indirect channel

direct channel

traditional channel

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Question 10
Which of the following intermediaries buys large quantities
of a product and breaks it down into smaller units more convenient for the
customer to buy at retail?

distributors

In
manufacturer

Correct Answer
wholesalers

agent/broker

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Question 11
_____ involves trying to sell a product in as many outlets
as possible.

Selective distribution

Intensive distribution

Wholesale distribution

Exclusive distribution

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Question 12
______ involves selling products through one or very few
outlets.

Selective distribution

Intensive distribution

Wholesale distribution

Exclusive distribution

View Feedback
Question 13
Which of the following is NOT a pricing objectives?

In
earning a targeted return on investment

Correct Answer
minimizing costs

maximizing sales

maximizing profits

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Question 14
Demand for a product is said to be inelastic when ______.

an increase in price will cause demand to go up or stay the
same.

the price goes up the demand goes down.

the price goes down, the product will end up in an outlet
store

the price goes up, consumers look for bargains.

View Feedback
Question 15
Which unethical practice refers to competitors getting
together and agreeing to charge the same price?

predatory pricing

skimming

price fixing

bait and switch

View FeedbackQuestion 1 Most shippers have track and trace systems to track their
product loads in the supply chain.
Having the capacity to track products helps shippers anticipate events
that could disrupt the supply chain.
Which of the following could disrupt the supply chain? employees taking sick daysshipping mistakes as a result of improper information
inputted into the system hurricane over the Atlantic Ocean customers changing their mindsView FeedbackQuestion 2 The definition of demand planning is _______. process of demanding channel members to provide value added
if they want to be included in the supply chain.process for estimating how much product customers will buy. process of anticipating demand prior to production. process of determining how demanding customers will be when
they receive their order. View FeedbackQuestion 3 Which of the following best describe the concepts that
influence the price of a product or service?demand, competition, cost, and government design, development, materials, and taxation cost, communication, convenience, and competition design, delivery, development, and demandView FeedbackQuestion 4 Walmart is a multi-billion dollar retail company that is a
buyer from several consumer goods manufacturers. Many of their suppliers have moved to
Bentonville, Arkansas, the Walmart headquarters. Why do you think suppliers have moved so
close to Walmart headquarters?Correct Answer to be around many of the suppliers to Walmart who tend to
cluster in the same geographic area for convenienceInto be able to walk over purchase orders and not waste time
with the mail service or an untrustworthy electronic ordering system. to ensure they can get to headquarters quicker than
competitors to be able to meet with the president of the company as
often as possibleView FeedbackQuestion 5 A local dermatologist has developed a new line of body scrub
products for sensitive skin. She is
unsure if she should sell her products through dermatologists’ offices or
through retail chains such as Sephora. Which
explanation best describes why the marketing channel decision is as important
as pricing and product features? because one channel may want a greater percentage of the
sale than the other channelInbecause it might be easier for her to make a distribution
deal with Sephora, a national chain, as opposed to calling on individual doctor
officers that may take too much time and money. because the skin scrub is like so many other products in
that product category that selling through dermatologists offices would give it
the aura of being an exclusive product.Correct Answer because place communicates to the customer something about
the product’s value proposition, which includes the benefits and price View FeedbackQuestion 6 Peeps has been manufacturing candy since 1923. Recently they
opened a retail store in the Mall of America and two additional locations. Since Peeps is intensively distributed in
most other retail stores carrying candy, especially around Easter time, why
would Peeps decide to add a new retail store channel? because Peeps wants to eliminate those other intensive
channels of distribution and reposition themselves as an exclusive product because Peeps can’t always count on the other stores to
carry their product. because the Peeps president wants to experiment with a
direct channel of distributionbecause Peeps believes the retail stores will enhance their
brand name recognition and sell more Peeps everywhere the candy is sold as a
resultView FeedbackQuestion 7 Breakeven point refers to ______.the point at which total costs equal total revenue. the point at which revenue equals units sold. the point at which the firm can finally make a profit. the point at which consumers have had enough of a product.View FeedbackQuestion 8 The most efficient and effective manner in which to place a
product into the hands of the customer is one way to define ________.Inlogistics. members.Correct Answer value chain. intermediaries.View FeedbackQuestion 9 The shortest marketing channel consists of two parties, the
producer and the consumer. This
statement best describes which of the following concepts? mono-channel marketing indirect channeldirect channel traditional channelView FeedbackQuestion 10 Which of the following intermediaries buys large quantities
of a product and breaks it down into smaller units more convenient for the
customer to buy at retail? distributorsInmanufacturerCorrect Answer wholesalers agent/brokerView FeedbackQuestion 11 _____ involves trying to sell a product in as many outlets
as possible. Selective distributionIntensive distribution Wholesale distribution Exclusive distributionView FeedbackQuestion 12 ______ involves selling products through one or very few
outlets. Selective distribution Intensive distribution Wholesale distributionExclusive distributionView FeedbackQuestion 13 Which of the following is NOT a pricing objectives?Inearning a targeted return on investmentCorrect Answer minimizing costs maximizing sales maximizing profitsView FeedbackQuestion 14 Demand for a product is said to be inelastic when ______.an increase in price will cause demand to go up or stay the
same. the price goes up the demand goes down. the price goes down, the product will end up in an outlet
store the price goes up, consumers look for bargains.View FeedbackQuestion 15 Which unethical practice refers to competitors getting
together and agreeing to charge the same price? predatory pricing skimmingprice fixing bait and switchView Feedback

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