14 Aug Elements of a Marketing Plan Paper – Assessment Activity – Week2 – MKT/421 – eCa

Elements of a Marketing Plan Paper – Assessment Activity – Week2 – MKT/421 – eCampusWrite a 700- to 1,050-word paper using your company or one with which you are familiar (if you prefer, your facilitator can assign one to you). Answer the following questions for your chosen organization.In your opinion, what are the specific key environmental forces that created an opportunity for your company?Have there been changes in the purchasing patterns of your organization’s target market in recent years?Conduct an environmental scan for your chosen company to identify key trends. For each of the five environmental forces (social, economic, technological, competitive, and regulatory), identify trends likely to influence your company’s marketing efforts and product offering in the future.What differentiation strategy should your company undertake to encourage their target market to choose them over other competitors?In your analysis, what lessons might you learn from the Geek Squad case study?What recommendations can you offer up to Geek Squad?Includeat least three references, at least one of which must come from the University Library.APA Guideline as per Phoenix Univ1Title of PaperStudent NameCourse/NumberDue DateFaculty Name2Title of PaperTriple click your mouse anywhere in this paragraph to replace this text with yourintroduction. Often the most important paragraph in the entire essay, the introduction grabs thereader’s attentionsometimes a difficult task for academic writing. When writing anintroduction, some approaches are best avoided. Avoid starting sentences with The purpose ofthis essay is . . . or In this essay I will . . . or any similar flat announcement of your intentionor topic. Read more: Center for Writing Excellence>Tutorials and Guides>EssayDevelopment>Guidelines for Writing Academic Essays.Level One HeadingReplace the level one heading with the words for your heading. The heading must be inbold font. Headings help your audience track the sub-topics discussed in the body of the essayor report. Begin a new heading for each sub-topic.Be sure to indent the first line of each paragraph between five and seven spaces bypressing the Tab key one time on the keyboard. In addition, remember to double space the entirepaper using the double space functionality in Word. This template is already formatted fordouble spacing. Read more: Center for Writing Excellence>Tutorials and Guides>SoftwareTutorials and Guides>Formatting Tutorial for APA.In addition, keep in mind an academic essay should contain at least five paragraphs,which includes the introduction (introductory paragraph), the body (which is generally at least3 paragraphs), and the conclusion (generally one paragraph). Most well-developed paragraphscontain at least 3-5 sentences, one of which is the topic sentence. Limit each body paragraph toone main idea.Conclusion3The closing paragraph is designed to bring the reader to your way of thinking if you arewriting a persuasive essay, to understand relationships if you are writing a comparison/contrastessay, or simply to value the information you provide in an informational essay. The closingparagraph summarizes the key points from the supporting paragraphs without introducing anynew information.4ReferencesThis is a hanging indent. To keep the hanging indent format, triple click your mouse on this lineof text and replace the information with your reference entry. You can use the Referenceand Citation Examples (Center for Writing Excellence>Tutorials and Guides>Referenceand Citation Examples) to help format your source information into a reference entry.The reference page always begins on the top of the next page after the conclusion.Write a 700- to 1,050-word paper using your company or one with which you are familiar (if you prefer, your facilitator can assign one to you). Answer the following questions for your chosen organization.Includeat least three references, at least one of which must come from the University Library.APA Guideline as per Phoenix Univ1Title of PaperStudent NameCourse/NumberDue DateFaculty Name2Title of PaperTriple click your mouse anywhere in this paragraph to replace this text with yourintroduction. Often the most important paragraph in the entire essay, the introduction grabs thereader’s attentionsometimes a difficult task for academic writing. When writing anintroduction, some approaches are best avoided. Avoid starting sentences with The purpose ofthis essay is . . . or In this essay I will . . . or any similar flat announcement of your intentionor topic. Read more: Center for Writing Excellence>Tutorials and Guides>EssayDevelopment>Guidelines for Writing Academic Essays.Level One HeadingReplace the level one heading with the words for your heading. The heading must be inbold font. Headings help your audience track the sub-topics discussed in the body of the essayor report. Begin a new heading for each sub-topic.Be sure to indent the first line of each paragraph between five and seven spaces bypressing the Tab key one time on the keyboard. In addition, remember to double space the entirepaper using the double space functionality in Word. This template is already formatted fordouble spacing. Read more: Center for Writing Excellence>Tutorials and Guides>SoftwareTutorials and Guides>Formatting Tutorial for APA.In addition, keep in mind an academic essay should contain at least five paragraphs,which includes the introduction (introductory paragraph), the body (which is generally at least3 paragraphs), and the conclusion (generally one paragraph). Most well-developed paragraphscontain at least 3-5 sentences, one of which is the topic sentence. Limit each body paragraph toone main idea.Conclusion3The closing paragraph is designed to bring the reader to your way of thinking if you arewriting a persuasive essay, to understand relationships if you are writing a comparison/contrastessay, or simply to value the information you provide in an informational essay. The closingparagraph summarizes the key points from the supporting paragraphs without introducing anynew information.4ReferencesThis is a hanging indent. To keep the hanging indent format, triple click your mouse on this lineof text and replace the information with your reference entry. You can use the Referenceand Citation Examples (Center for Writing Excellence>Tutorials and Guides>Referenceand Citation Examples) to help format your source information into a reference entry.The reference page always begins on the top of the next page after the conclusion.

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