14 Aug Flag this Question Question 1 0.6 pts Marketing is the Process of: promoting pro

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1 0.6 pts
Marketing
is the Process of:
promoting
products through personal selling and advertising to facilitate satisfying
exchange relationships
creating,
distributing, promoting, and pricing products to facilitate satisfying exchange
relationships with customers in a dynamic environment
delivering
a standard of living to a society
creating,
distributing, promoting, and pricing goods, services, and ideas to facilitate
the achievement of the firm’s objectives
focusing
on the customer’s needs
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Question
2 0.6 pts
The
focal point of all marketing activities is:
products
target
markets
customers
sales
profits
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Question
3 0.6 pts
A
target market
involves
a large numbers of customers
is
a specific group of customers on whom a company focuses its marketing efforts
already
has several competitors vying for the customers’ business
is
the same as the saleperson’s client list
is
a customer group that includes persons with similar demographic characteristics
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Question
4 0.6 pts
The
marketing mix
consists
of a target market
is
difficult for an organization to control
directly
affects the marketing environment
focuses
mainly on selling activities and advertising decisions
includes
product, distribution, promotion, and pricing decisions
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5 0.6 pts
A
physical, concrete product you can touch is a(n)
good
service
idea
concept
philosophy
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Question
6 0.6 pts
The
forces of the marketing environment are
sociocultural,legal,regulatory,economic,
and competitive
competitive
and noncompetitive forces that affect most lifestyles
political,
legal, regulatory, sociocultural, technological, economic, and competitive
fairly
static
legal,regulatory,political,
and sociocultural
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Question
7 0.6 pts
The
marketing plan is
a
plan of all aspects of an organization’s strategy
written
for each SBU
designed
to take into account not only marketing, but all other functional areas of a
business unit as well
a
written document detailing the activities to be performed to implement and
control marketing activities
updated
only periodically
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Question
8 0.6 pts
The
strategic planning process begins with
development
of an organizational mission
development
of a marketing strategy
analysis
of marketing objectives
development
of a marketing plan
analysis
of the marketing environment
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Question
9 0.6 pts
A
competitive advantage exists when
a firm
does something better than its competitors
a
firm matches a core competency to opportunities it has discovered in the
marketplace
the
right combination of circumstances and timing allow a firm to reach a
particular target market
a
firm has a marketing plan
a
firm observes a temporary period of optimum fit between the key requirements of
a market and its own capabilities
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Question
10 0.6 pts
A
long-term view, or vision, of what the organization wants to become is called a
mission
statement
purpose
statement
vision
statement
marketing
plan
strategic
vision
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Question
11 0.6 pts
To
monitor changes in the marketing environment effectively, marketers must engage
in
use
of the marketing concept
environmental
scanning and analysis
information
collection
marketing
research
environmental
management
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Question
12 0.6 pts
In
its advertisements for Bud Light Beer, Anheuser-Busch has included a statement
about “knowing when to say when.” This is an example of which one of
the following types of regulatory forces affecting marketing efforts?
Federal
regulation
City
regulation
Social
reputation
Self-regulation
State
regulation
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Question
13 0.6 pts
The
three factors that influence the ethical decision-making process include
individual
factors, organizational culture, and peer influence
opportunity,
personal moral philosophies, and situational variables
individual
factors, organizational factors, and opportunity
societal
forces, laws, and organizational factors
peer
influences, personal moral philosophies, and opportunity
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Question
14 0.6 pts
Marketing
research is BEST defined as
the
framework for the day-to-day management and structuring of information gathered
by marketers
a
continuous gathering of data for an organization to make marketing decisions
the
collecting of data from secondary sources and internal documents
an
intuitive process for making decisions based on personal knowledge and
experience
the
systematic design, collection, interpretation, and reporting of information to
help marketers solve specific marketing problems or take advantage of market
opportunities
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Question
15 0.6 pts
When
more information is needed about a problem and the tentative hypothesis needs
to be made more specific, marketers usually conduct
descriptive
research
causal
research
exploratory
research
analytical
statistical research
syndicated
research
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Question
16 0.6 pts
If
Georgia-Pacific seeks information about trends in housing starts around the
country and uses U.S. Department of Commerce reports to get this information,
it is using which kind of data?
causal
exploratory
primary
laboratory
secondary
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Question
17 0.6 pts
An
aggregate of people who, as individuals or as organizations, have needs for
products in a product class and who have the ability, willingness, and
authority to purchase such products is called a(n)
marketing
mix
aggregation
market
customer
survey
influencer
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Question
18 0.6 pts
Markets
fall into two categories. These categories are
consumer
and customer
organizational
and business-to-business
homogenous
and heterogenous
customer
segments and client segments
consumer
and organizational
Flag
this Question
Question
19 0.6 pts
The
process of dividing a total market into market groups so that persons within
each group have relatively similar product needs is called
diversification
target
marketing
concentrating
segmentation
conditioning
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Question
20 0.6 pts
As
Stan is shopping for groceries, he notices a product on the shelf and remembers
that he is about to run out of it at home. In terms of the consumer buying
decision process, Stan just experienced
purchase
postpurchase
evaluation
information
search
evaluation
of alternatives
problem
recognition
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this Question
Question
21 0.6 pts
If
McDonald’s uses a segmentation strategy for its sandwiches based on
characteristics such as age, gender, or income, it is using which group of
segmentation variables?
Geographic
Psychographic
Demographic
Product-related
Education
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Question
22 0.6 pts
The
primary psychological influences on consumer behavior are
attitudes,
perception, retention, exposure, roles, and lifestyles
perception,
motives, learning, attitudes, personality, and lifestyles
attitudes,
perception, social class, culture, and learning
perception,
motives, reference groups, social class, and personality
lifestyles,
personality, perception, motives, attitudes, and culture
Flag
this Question
Question
23 0.6 pts
An
open aggregate of people with similar social ranking is referred to as a
role
reference
group
caste
subculture
social
class
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Question
24 0.6 pts
Individuals
and business organizations that purchase products for the purpose of making a
profit either by using the products to produce other products or by using them
in their operations are classified as
consumer
markets
institutional
markets
producer
markets
government
markets
reseller
markets
Flag
this Question
Question
25 0.6 pts
Retailers
like Wal-Mart and Kmart are considered to be members of which organizational
market?
retailer
producer
institutional
reseller
services

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this QuestionQuestion
1 0.6 ptsMarketing
is the Process of:promoting
products through personal selling and advertising to facilitate satisfying
exchange relationshipscreating,
distributing, promoting, and pricing products to facilitate satisfying exchange
relationships with customers in a dynamic environmentdelivering
a standard of living to a societycreating,
distributing, promoting, and pricing goods, services, and ideas to facilitate
the achievement of the firm’s objectivesfocusing
on the customer’s needsFlag
this QuestionQuestion
2 0.6 ptsThe
focal point of all marketing activities is:productstarget
marketscustomerssalesprofitsFlag
this QuestionQuestion
3 0.6 ptsA
target marketinvolves
a large numbers of customersis
a specific group of customers on whom a company focuses its marketing effortsalready
has several competitors vying for the customers’ businessis
the same as the saleperson’s client listis
a customer group that includes persons with similar demographic characteristicsFlag
this QuestionQuestion
4 0.6 ptsThe
marketing mixconsists
of a target marketis
difficult for an organization to controldirectly
affects the marketing environmentfocuses
mainly on selling activities and advertising decisionsincludes
product, distribution, promotion, and pricing decisionsFlag
this QuestionQuestion
5 0.6 ptsA
physical, concrete product you can touch is a(n)goodserviceideaconceptphilosophyFlag
this QuestionQuestion
6 0.6 ptsThe
forces of the marketing environment aresociocultural,legal,regulatory,economic,
and competitivecompetitive
and noncompetitive forces that affect most lifestylespolitical,
legal, regulatory, sociocultural, technological, economic, and competitivefairly
staticlegal,regulatory,political,
and socioculturalFlag
this QuestionQuestion
7 0.6 ptsThe
marketing plan isa
plan of all aspects of an organization’s strategywritten
for each SBUdesigned
to take into account not only marketing, but all other functional areas of a
business unit as wella
written document detailing the activities to be performed to implement and
control marketing activitiesupdated
only periodicallyFlag
this QuestionQuestion
8 0.6 ptsThe
strategic planning process begins withdevelopment
of an organizational missiondevelopment
of a marketing strategyanalysis
of marketing objectivesdevelopment
of a marketing plananalysis
of the marketing environmentFlag
this QuestionQuestion
9 0.6 ptsA
competitive advantage exists whena firm
does something better than its competitorsa
firm matches a core competency to opportunities it has discovered in the
marketplacethe
right combination of circumstances and timing allow a firm to reach a
particular target marketa
firm has a marketing plana
firm observes a temporary period of optimum fit between the key requirements of
a market and its own capabilitiesFlag
this QuestionQuestion
10 0.6 ptsA
long-term view, or vision, of what the organization wants to become is called amission
statementpurpose
statementvision
statementmarketing
planstrategic
visionFlag
this QuestionQuestion
11 0.6 ptsTo
monitor changes in the marketing environment effectively, marketers must engage
inuse
of the marketing conceptenvironmental
scanning and analysisinformation
collectionmarketing
researchenvironmental
managementFlag
this QuestionQuestion
12 0.6 ptsIn
its advertisements for Bud Light Beer, Anheuser-Busch has included a statement
about “knowing when to say when.” This is an example of which one of
the following types of regulatory forces affecting marketing efforts?Federal
regulationCity
regulationSocial
reputationSelf-regulationState
regulationFlag
this QuestionQuestion
13 0.6 ptsThe
three factors that influence the ethical decision-making process includeindividual
factors, organizational culture, and peer influenceopportunity,
personal moral philosophies, and situational variablesindividual
factors, organizational factors, and opportunitysocietal
forces, laws, and organizational factorspeer
influences, personal moral philosophies, and opportunityFlag
this QuestionQuestion
14 0.6 ptsMarketing
research is BEST defined asthe
framework for the day-to-day management and structuring of information gathered
by marketersa
continuous gathering of data for an organization to make marketing decisionsthe
collecting of data from secondary sources and internal documentsan
intuitive process for making decisions based on personal knowledge and
experiencethe
systematic design, collection, interpretation, and reporting of information to
help marketers solve specific marketing problems or take advantage of market
opportunitiesFlag
this QuestionQuestion
15 0.6 ptsWhen
more information is needed about a problem and the tentative hypothesis needs
to be made more specific, marketers usually conductdescriptive
researchcausal
researchexploratory
researchanalytical
statistical researchsyndicated
researchFlag
this QuestionQuestion
16 0.6 ptsIf
Georgia-Pacific seeks information about trends in housing starts around the
country and uses U.S. Department of Commerce reports to get this information,
it is using which kind of data?causalexploratoryprimarylaboratorysecondaryFlag
this QuestionQuestion
17 0.6 ptsAn
aggregate of people who, as individuals or as organizations, have needs for
products in a product class and who have the ability, willingness, and
authority to purchase such products is called a(n)marketing
mixaggregationmarketcustomer
surveyinfluencerFlag
this QuestionQuestion
18 0.6 ptsMarkets
fall into two categories. These categories areconsumer
and customerorganizational
and business-to-businesshomogenous
and heterogenouscustomer
segments and client segmentsconsumer
and organizationalFlag
this QuestionQuestion
19 0.6 ptsThe
process of dividing a total market into market groups so that persons within
each group have relatively similar product needs is calleddiversificationtarget
marketingconcentratingsegmentationconditioningFlag
this QuestionQuestion
20 0.6 ptsAs
Stan is shopping for groceries, he notices a product on the shelf and remembers
that he is about to run out of it at home. In terms of the consumer buying
decision process, Stan just experiencedpurchasepostpurchase
evaluationinformation
searchevaluation
of alternativesproblem
recognitionFlag
this QuestionQuestion
21 0.6 ptsIf
McDonald’s uses a segmentation strategy for its sandwiches based on
characteristics such as age, gender, or income, it is using which group of
segmentation variables?GeographicPsychographicDemographicProduct-relatedEducationFlag
this QuestionQuestion
22 0.6 ptsThe
primary psychological influences on consumer behavior areattitudes,
perception, retention, exposure, roles, and lifestylesperception,
motives, learning, attitudes, personality, and lifestylesattitudes,
perception, social class, culture, and learningperception,
motives, reference groups, social class, and personalitylifestyles,
personality, perception, motives, attitudes, and cultureFlag
this QuestionQuestion
23 0.6 ptsAn
open aggregate of people with similar social ranking is referred to as arolereference
groupcastesubculturesocial
classFlag
this QuestionQuestion
24 0.6 ptsIndividuals
and business organizations that purchase products for the purpose of making a
profit either by using the products to produce other products or by using them
in their operations are classified asconsumer
marketsinstitutional
marketsproducer
marketsgovernment
marketsreseller
marketsFlag
this QuestionQuestion
25 0.6 ptsRetailers
like Wal-Mart and Kmart are considered to be members of which organizational
market?retailerproducerinstitutionalresellerservices

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