14 Aug Since 1965, Sentinel Weather Systems, Inc. has been perfecting weather forecasti

Since 1965, Sentinel Weather Systems, Inc. has been perfecting weather forecasting techniques, and reporting their forecasts via rugged, compact basic transistor radios that they manufacture and market to consumers. The radios can tuned to only one frequency which transmits Sentinels 24-hour regional weather reports. Their patented Weather Guard radios are distributed and sold world-wide and in the past have proven especially useful in predicting and warning about oncoming typhoons, tsunamis, and blizzards.Recently, Sentinel conducted focus groups among junior college students at Southwest Arizona Regional College, the local community college near Sentinels headquarter building. The research summary stated: Our findings indicate more and more consumers are turning to the Internet and smart phones for weather forecasts. Many of the subjects in our study did not even own a weather radio.In response to this disturbing information, T. Dermott McHenry III, Sentinels CMO, reassured the firms shareholders that the company will find new, innovative ways to manufacture their radios at lower costs, so they can offer them to customers at a lower price and still make the 70% profit margin they always have. This will be coupled with a multi-million dollar promotional campaign to educate the public on what he called the obvious benefits of weather radio reporting. McHenry continued: Customers dont seem to understand, but we will educate them. The Internet is no match for our superior means of forecasting and broadcasting weather reports. We will never give in to this competitor that has been stealing away our market share and apparently is our largest threat today, according to the intensive research weve conducted.a. Using concepts and frameworks weve discussed in MBC 636, evaluate Sentinel Weather Systems actions and statements.b. Do you agree with the CMOs strategic approach? Why or why not?c. If you were the CMO, what would you do?Since 1965, Sentinel Weather Systems, Inc. has been perfecting weather forecasting techniques, and reporting their forecasts via rugged, compact basic transistor radios that they manufacture and market to consumers. The radios can tuned to only one frequency which transmits Sentinels 24-hour regional weather reports. Their patented Weather Guard radios are distributed and sold world-wide and in the past have proven especially useful in predicting and warning about oncoming typhoons, tsunamis, and blizzards.Recently, Sentinel conducted focus groups among junior college students at Southwest Arizona Regional College, the local community college near Sentinels headquarter building. The research summary stated: Our findings indicate more and more consumers are turning to the Internet and smart phones for weather forecasts. Many of the subjects in our study did not even own a weather radio.In response to this disturbing information, T. Dermott McHenry III, Sentinels CMO, reassured the firms shareholders that the company will find new, innovative ways to manufacture their radios at lower costs, so they can offer them to customers at a lower price and still make the 70% profit margin they always have. This will be coupled with a multi-million dollar promotional campaign to educate the public on what he called the obvious benefits of weather radio reporting. McHenry continued: Customers dont seem to understand, but we will educate them. The Internet is no match for our superior means of forecasting and broadcasting weather reports. We will never give in to this competitor that has been stealing away our market share and apparently is our largest threat today, according to the intensive research weve conducted.a. Using concepts and frameworks weve discussed in MBC 636, evaluate Sentinel Weather Systems actions and statements.b. Do you agree with the CMOs strategic approach? Why or why not?c. If you were the CMO, what would you do?

Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.