14 Aug Lastly, and most importantly, does your organization use the internet as a tool

Lastly, and most importantly, does your organization use the internet as a tool to reach and influence their target market? Which of the five stages does your organization try to achieve? How would you rate your organizations website from a marketing perspective?When consumers make a purchase, they progress through a
series of behaviors. The consumer decision-making process describes those
behaviors and the activities that take place at each stage. In order to
increase sales, marketers are looking at the five stages and trying to find
ways to influence the consumers as they progress through the CDM process.

The Internet is the most recent tool that marketers are
using to influence consumers. Discuss the impact of the Internet on the five
stages of the CDM process. What happens differently, or how does the Internet
use these processes to sell more efficiently? Look up the websites in each of
the five stages. Type each stage and
then answer the corresponding questions in well-developed paragraphs.

Lastly, and most importantly, does your organization use the internet
as a tool to reach and influence their target market? Which of the five stages does your
organization try to achieve? How would
you rate your organizations website from a marketing perspective?

Need Recognition During the first
stage, the consumer recognizes a need that can be satisfied by a purchase. What
are ways that Internet marketers are attempting to trigger consumers’
recognition of needs? What are some things that overstock.com [.overstock.com/”>www.overstock.com] is doing to activate
need recognition?

Alternative Search Once consumers
realize a need, they begin to search for potential ways to satisfy that need
that provides details about the alternatives. There are five primary sources of
information: internal, group, marketing, public, and experimental sources. How
can the Internet provide information for consumers? Which of the sources can
the Internet influence? What impact does the information available at Kelley
Blue Book [www.kbb.com]
have on consumers’ alternative search?

Alternative Evaluation All the
viable alternatives that can satisfy the need are evaluated and compared
against each other. Consumers select the brand which best satisfies the need as
their intended purchase. Many times comparing products is difficult because of
complex product features, numerous available choices, and physical distance
between products in stores. Visit the Home Shopping Network [www.hsn.com]
and select any product category of your choice. How does this website help
consumers compare product alternatives?

Purchase Decision The consumer
decides to make a purchase of the intended brand, purchase a different brand,
or postpone the purchase. The Internet plays a major role in consumers’
purchase decisions. What are some Internet features that influence the purchase
decisions? Visit Amazon.com and discuss some of the ways they influence the
consumer’s purchase decision. What role doesUPS [.ups.com/”>www.ups.com] play in the purchase decision? Visit the site
of PayPal [.paypal.com/”>www.paypal.com];
discuss the role of digital cash, credit cards, cash, and checking accounts on
the purchase decision.

Post-purchase Evaluation The
consumer reviews the purchase and the entire purchase process of the product.
If consumers have doubts or second thoughts about a purchase, they experience
post-purchase dissonance. How does eBay.com [.ebay.com/”>www.ebay.com] allow consumers to review the purchase
process? What are Internet marketers doing online to help customers avoid
dissonance? Go to the website of a company with whose product you have been
less that satisfied. What does the site
do, if anything, to help you alleviate or avoid dissonance? Is there anything
else they could do? Discuss.
Lastly, and most importantly, does your organization use the internet as a tool to reach and influence their target market? Which of the five stages does your organization try to achieve? How would you rate your organizations website from a marketing perspective?When consumers make a purchase, they progress through a
series of behaviors. The consumer decision-making process describes those
behaviors and the activities that take place at each stage. In order to
increase sales, marketers are looking at the five stages and trying to find
ways to influence the consumers as they progress through the CDM process.The Internet is the most recent tool that marketers are
using to influence consumers. Discuss the impact of the Internet on the five
stages of the CDM process. What happens differently, or how does the Internet
use these processes to sell more efficiently? Look up the websites in each of
the five stages. Type each stage and
then answer the corresponding questions in well-developed paragraphs. Lastly, and most importantly, does your organization use the internet
as a tool to reach and influence their target market? Which of the five stages does your
organization try to achieve? How would
you rate your organizations website from a marketing perspective?Need Recognition During the first
stage, the consumer recognizes a need that can be satisfied by a purchase. What
are ways that Internet marketers are attempting to trigger consumers’
recognition of needs? What are some things that overstock.com [.overstock.com/”>www.overstock.com] is doing to activate
need recognition?Alternative Search Once consumers
realize a need, they begin to search for potential ways to satisfy that need
that provides details about the alternatives. There are five primary sources of
information: internal, group, marketing, public, and experimental sources. How
can the Internet provide information for consumers? Which of the sources can
the Internet influence? What impact does the information available at Kelley
Blue Book [www.kbb.com]
have on consumers’ alternative search?Alternative Evaluation All the
viable alternatives that can satisfy the need are evaluated and compared
against each other. Consumers select the brand which best satisfies the need as
their intended purchase. Many times comparing products is difficult because of
complex product features, numerous available choices, and physical distance
between products in stores. Visit the Home Shopping Network [www.hsn.com]
and select any product category of your choice. How does this website help
consumers compare product alternatives?Purchase Decision The consumer
decides to make a purchase of the intended brand, purchase a different brand,
or postpone the purchase. The Internet plays a major role in consumers’
purchase decisions. What are some Internet features that influence the purchase
decisions? Visit Amazon.com and discuss some of the ways they influence the
consumer’s purchase decision. What role doesUPS [.ups.com/”>www.ups.com] play in the purchase decision? Visit the site
of PayPal [.paypal.com/”>www.paypal.com];
discuss the role of digital cash, credit cards, cash, and checking accounts on
the purchase decision.Post-purchase Evaluation The
consumer reviews the purchase and the entire purchase process of the product.
If consumers have doubts or second thoughts about a purchase, they experience
post-purchase dissonance. How does eBay.com [.ebay.com/”>www.ebay.com] allow consumers to review the purchase
process? What are Internet marketers doing online to help customers avoid
dissonance? Go to the website of a company with whose product you have been
less that satisfied. What does the site
do, if anything, to help you alleviate or avoid dissonance? Is there anything
else they could do? Discuss.

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