14 Aug Mobile eMarketing Strategy Mission Statement eMark
Mobile eMarketing Strategy
Mission Statement
eMarketing Strategy
Mission Statement
Company
Name
Company Description
This area is for a brief description of the company in terms of
products, services, and number of employees.
Analzye & compare Competition
This is the area to analyze the two competing companies. Additional
areas can be added to the table or changed if they do not apply.
Mobile App
Analysis
Mobile Apps
Company #1
Company # 2
Do they offer a Mobile
App?
App is available for what
tablets?
App is available for what
smartphones?
What is the functionality
of the app?
Does the app gather
customer information?
Can you order via the
app?
Ease of Use
Other options
Demographics
& Target Audience
Research the
demographics of the potential audience and explain how and why those
demographics would alter your mobile e-Marketing strategy.
Explore
demographics in terms of age, gender, income, career, and more.
Demographics
should always be very descriptive, the object is to describe over 50% of
your customer base not 100%.
SWOT Analysis for
Company
S Strengths
W – Weakness
One
Two
Three
Four
Five
One
Two
Three
Four
Five
O Opportunities
T – Threats
One
Two
Three
Four
Five
One
Two
Three
Four
Five
What are the three (3) opportunities for your company?
Implementation Strategy
Suggest how an
e-Marketing strategy could be implemented for the company to include the
utilization of mobile devices.
Will
the apps be developed in-house or will you hire a company to hire them?
And why.
If
you develop in-house what tools will you use to make it happen?
If
you hire a company to handle the Mobile Marketing apps, who will you use?
And why.
Current Trends in
Mobile eMarketing
Research at least
three (3) trends in mobile e-Marketing and describe how those trends
should be addressed in the implementation of a mobile e-Marketing
strategy.
Look
at current trends to determine where mobile eMarketing is going.
Explore
text messaging marketing and more.
Security of
Mobile Apps
Determine the steps
that need to be taken to ensure the safety and security of the consumers
of your product. Explain your reasoning.
Anytime
we do anything online security is a factor. How will you go about
maintaining the security of the app and customer information.
References
Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do
not qualify as quality resources.
Mobile eMarketing StrategyMission StatementMission StatementThis area is for a brief description of the company in terms of
products, services, and number of employees.This is the area to analyze the two competing companies. Additional
areas can be added to the table or changed if they do not apply.Mobile AppsCompany #1Company # 2Do they offer a Mobile
App?App is available for what
tablets?App is available for what
smartphones?What is the functionality
of the app?Does the app gather
customer information?Can you order via the
app?Ease of UseOther optionsS StrengthsW – Weakness
One
Two
Three
Four
Five
One
Two
Three
Four
FiveO OpportunitiesT – Threats
One
Two
Three
Four
Five
One
Two
Three
Four
FiveWhat are the three (3) opportunities for your company?Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do
not qualify as quality resources.
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