14 Aug 15 multiple choice QUICK EASY NEED HELP FASTMany organizational purchasers have

15 multiple choice QUICK EASY NEED HELP FASTMany organizational purchasers have a tendency to stock up on the products they buy. In addition, there are relatively few organizational buyers. These two facts tend to cause the demand for organizational products vary widely over time. This phenomenon is called:institutional demandprice inelasticityderived demandfluctuating demandnone of the aboveWhich of the following isnot a source of primary data for marketing research?Video cameras in a storeMail questionnairesFocus groupsCensus dataTelephone interviewsThe marketing philosophy that focuses on aggressive techniques for overcoming customer resistance is called:A production philosophyA sales philosophyA market philosophyA societal marketing philosophyNone of the aboveAwareness of a difference between a consumers ideal state of affairs and the his or her actual state of affairs is calledProblem recognitionInformation searchAlternative evaluationPerceptionLearningWhich of the following psychological variables is the MOST DIFFICULT for a marketer to influence.motivationperceptionlearningattitudepersonalityA negative trend in the marketing environment can have a positive effect on a marketer.TrueFalseIn a marketing context, promotion includes all of the following,except:Advertising Sales promotionPublicityPersonal sellingRetailingHow many marketing mixes and market segments are involved in differentiated targeting?1 marketing mix and 1 market segment2 or more marketing mixes and 1 market segment1 marketing mix and 2 or more market segments2 or more marketing mixes and 2 or more market segmentsThis question cannot be answered with the information provided.If you divide up a market based on things like personality, motives, and lifestyles, you are performingGeographic segmentationDemographic segmentationPlace segmentationBenefit segmentationNone of the aboveWhich of the following should be true for concentrated target marketing to be successful in the long run.Special needs in a target market, and special knowledge by a marketer.A wide diversity of consumer needs in the market.Each individual customer has substantial, unique needs.Little diversity in needs and wants in the market.None of the aboveJohn was looking for new office space for his firm. He made a list of six potential sites to lease and visited each site before making a decision. This method of organizational buying is called:sampling buyingdescription buyingcontract buyinginspection buyingcompetitive biddingKatie went to the grocery store and used routine problem solving to determine which brand of corn flakes she would buy. Based on this information, one thing we know for sure about her purchase is:She bought Kellogg’s, the market leader.She looked at several different brands before making a decision.She didn’t compare “Nutrition Facts” labels before making a decision.She spent way too much time shopping for corn flakes.We don’t have enough information to be sure of any of the above.The final stage in the consumer decision process is:FulfillmentPurchase decisionProblem resolutionAlternative evaluationNone of the aboveThe buying center is NOT a formalized group in a corporation.Always trueAlways falseDepends on the corporationWhat, if anything, is wrong with the following type of survey question: Why do you like Wendys fresh meat hamburgers better than those of competitors made with frozen meat?This is a nonmutually exclusive questionThis is a leading questionThis is an ambiguous questionThis is a nonexhaustive questionNothing, this is a legitimate survey question15 multiple choice QUICK EASY NEED HELP FAST

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