14 Aug DQ 1″National Cultures in Four Dimensions: A Research-Based Theory of Cultural
DQ 1″National
Cultures in Four Dimensions: A Research-Based Theory of Cultural Differences
Among Nations,” is considered seminal in several fields, including
marketing, international business, and organizational development. Based on
your experiences and readings, how does Hofstede’s model help a marketer plan a
global market entry?DQ 2With regard to “Fair Trade Marketing: An Alternative System for Globalization and Development,” how can the apparent conflict between marketing management’s emphasis on consumer satisfaction be reconciled with the tenets of fair trade, wherein disadvantaged members of the supply chain are given some priority?”Organizing for Worldwide Effectiveness: the Transnational Solution” suggests that technical and marketing functions be integrated within each subsidiary of any organization. What are the strengths of such an organization? What are the weaknesses or pitfalls?”National
Cultures in Four Dimensions: A Research-Based Theory of Cultural Differences
Among Nations,” is considered seminal in several fields, including
marketing, international business, and organizational development. Based on
your experiences and readings, how does Hofstede’s model help a marketer plan a
global market entry?With regard to “Fair Trade Marketing: An Alternative System for Globalization and Development,” how can the apparent conflict between marketing management’s emphasis on consumer satisfaction be reconciled with the tenets of fair trade, wherein disadvantaged members of the supply chain are given some priority?”Organizing for Worldwide Effectiveness: the Transnational Solution” suggests that technical and marketing functions be integrated within each subsidiary of any organization. What are the strengths of such an organization? What are the weaknesses or pitfalls?
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