14 Aug Web site design plays an important role when creating successful integrated mark

Web site design plays an important role when creating successful integrated marketing communication programs. This week you will have the opportunity to examine a case related to design strategy. Read the “Procter & Gamble’s new Web Strategy” (pages 130-131).1. One of the things P&G already knows about the online shoppers is that they except brand web sites like pampers.com to offer then most information anywhere about the product line, including all it’s size, packaging, and product options. Do you think online outlet’s like P&G’s estore can convert more shopper’s needs for information like this into internet sales? what other purposes can a pilot Web site like the eStore serve for retailers?2. Do you think personalization, customization, or behavioral tar-getting can help Web sites like the eStore to succeed? What sort of personal information would you be willing to share online to improve a realtor’s ability to meet your needs.In addition, After watching the video, E-business at Eva, answer the following:3. Aside from offering good prices, how does evogear.com offer value to the customer?4. Eve founder Bryce Phillips says e-commerce is yet in its infancy and had not attended it’s fullest marketing potential. what is Phillips’ vision for improving e-commerce? Do you agree with his perspective? Explain.5. What challenges does Evo have in operating it’s Web-based business?6. Perform outside research on all individual work.

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