14 Aug Case Study Honda’s ASiMOMeet ASIMO! He is 4 feet tall, with a pleasant childis

Case Study Honda’s ASiMOMeet ASIMO! He is 4 feet tall, with a pleasant childish voice, and the ability to recognizeand interact with people; however, ASIMO is no child. He is the humanoid robot“brainchild” of scientists at Honda. ASIMO’s technology includes two camera eyes tomap its environment and recognize unique faces. Its body construction is so humanlikethat it can run at 3.5 mph, toss a ball to play with a child, and use its opposable thumbs toopen a bottle and serve you a cold drink. ASIMO is the perfect household companion.Honda has not yet made ASIMO available to purchase for home use but it is only amatter of time until families can have their own humanoid robot. But not everyone isinterested. Consumers are a bit nervous about a robot serving them meals or sitting downand telling them the news of the day. Why? Perhaps it is Hollywood’s influence on ourperception of robots. It might not be the sweet WALL­E that comes to mind when wethink about robots, but the Terminator or another threatening machine.If consumers are not ready for ASIMO, perhaps they are ready for some of its features.Facial Recognition Technology (FRT), the ability for a computer to “read” your face, isseeing strong development and application. According to some analysts, the FRT marketis expected to grow from $1.92 billion to $6.5 billion within the next 5 years.Advertisers and big brands are taking notice of FRT. Imagine a billboard in a mall thatadvertises Abercrombie to a teen girl and Target to a busy mom. Immersive Labs is onecompany that has developed digital billboards that measure the age range, gender, andeven attention level of a passerby to deliver a tailored ad.According to researchers, FRT can do more than read your face and estimate generalphysical characteristics. It can map out a biometric profile that is as unique as yourfingerprint. Red Pepper is a company that uses this advanced technology to developFacedeals, a smartphone app that provides personalized offers to consumers. Here’s howit works. You download the app, walk into a store with a Facedeals camera, and arerecognized. Facedeals interfaces with your Facebook information, analyzing your contentfor favorite brands, relationship status, places visited, and other information. Then,Facedeals presents you with a personalized offer.The marketing applications for FRT are numerous. Google is considering lettingindividuals use a body motion, perhaps a “wink” or “eyebrow movement,” as their FRTpassword. Forbes.com has unveiled an app where your webcam watches your facialresponses when you view ads to learn what products and ads you like and dislike.Many brands know one key to successful marketing is to offer the right product to theright consumer at the right time. With FRT, marketers can achieve this goal at a wholenew level.Discussion Questions CS 1­1 What are the most likely market segments for ASIMO?CS 1­2 How could Honda overcome resistance to the idea of a home robot?CS 1­3 What concerns might consumers have regarding FRT?

Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.