14 Aug Imagine that you and a friend have just created a new laptop bag that you believ
Imagine that you and a friend have just created a new laptop bag that you believe is the most comfortable way to carry laptops and accessories. Your bag is made of premium durable materials, and uses a patented technology to hold the laptop snugly in place. You’re considering four marketing channels to build awareness and sales for your unique product:1. print ads in consumer magazines2. personal selling to retail stores across the country3. direct-response TV ads (infomercials)4. display advertising across a number of websitesFor each of the four methods listed above, list 1-2 pros and one con of using that channel for your new business. Then tell me which method or methods you would be most likely to select, and briefly explain why.
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