14 Aug Assignment 2Situation AnalysisBased on what you’ve learnedso far in this cours

Assignment 2Situation AnalysisBased on what you’ve learnedso far in this course, regarding the 5 Cs, 4Ps, and STP, complete theassessment questions below. Submit the completed template in the Week 10 assignment submission link.Name:Professor’s Name:Course Title:Date:Company/Brand Selected (Fiat Chrysler Automobiles, Amazon, or Google):1. CustomersWho are the current customers/users? Include information related to demographics,psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty.For example: You could include information such as whether the brand is trying to appeal to a certainsocial or cultural group and how customers perceive the product/brand. It’s also possible to includedemographic information related to: age, educational attainment, geographic area, gender, race,employment status and/or home ownership. Additionally, you can discuss psychographic informationwhich includes those attributes that relate to personality, values, attitudes, interests, or lifestyles ofpeople. This area is also related to situational life stages as well as customer beliefs, and how customerswant to see themselves and be perceived. Some examples of psychographic groups include videogamers, soccer moms, sports fanatics, hipsters, and single moms. Life cycle stages include: retirees, newhomeowners, college students and new parents. Be aware that some products/brands may appeal to awider customer base than others.[Insert response]What do the customers buy/use?[Insert response]What changes can the company/brand expect in the future? How can the company/brand betterserve its customers? Include information about potential opportunities and threats.For example, you could include information about the current demand for the product/brand, and how it ischanging or has changed including possible variations or modifications in the future. You may alsodetermine/discuss if the brand/company can take advantage or has taken advantage of the changes. It’salso possible to consider and talk about whether the product/brand is a less expensive substitute,perhaps, or maybe a product/brand that is easier to use with more features.[Insert response]© 2015 Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary informationand may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission ofStrayer University.MKT 100 Assignment 2 1156 (8-14-2015)Page 1 of 3Assignment 2Situation Analysis2. Company[This is what the brand is currently.]Identify strengths and weaknesses of the company/brand as it exists today. What does thecompany/brand do well and not so well at this very moment?[Insert response][This is what the company/brand needs to become.]How can the company/brand improve its weaknesses and maintain or grow its strengths?Suggest how the company/brand can improve upon the things it does well and not so well.[Insert response]3. ContextDefine the current business environment. Include information about political, legal, economictechnological and societal factors that may influence sales.For example: You could perhaps discuss the current trends and conditions for this Industry and for thebrand. It’s possible to include information about how the Economy affects this industry. This could includechanges in income: are people losing jobs, or getting paid more? Changes in spending habits could beconsidered as well. Other factors such as use of public transportation and shopping online may also berelevant. Whether or not the product is high-tech, or state-of-the-art can be also be included in describingthe context. For example, are there other companies producing new versions of the product? Is themarket changing quickly? How is technology affecting this product or service? Are there any new lawsthat may affect the brand?[Insert response]4. CollaboratorsDefine the business partnerships. Does the company/brand have any current partnerships? Whatother company/brand may be a good partner for them?[Insert response]© 2015 Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary informationand may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission ofStrayer University.MKT 100 Assignment 2 1156 (8-14-2015)Page 2 of 3Assignment 2Situation Analysis5. CompetitorsWho are the main competitors?[Insert response]6. RecommendationsBased upon the analysis you just completed in this worksheet, what are three (3) keyrecommendations that you could pass along to Management regarding the future direction of thecompany you selected?1. [Insert response]2. [Insert response]3. [Insert response]© 2015 Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary informationand may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission ofStrayer University.MKT 100 Assignment 2 1156 (8-14-2015)Page 3 of 3

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