14 Aug MKT 5210 Mid-Term ExamDr. RippéInstructions:Please respond the questions below.

MKT 5210 Mid-Term ExamDr. RippéInstructions:Please respond the questions below. Each response should take no more than ½ page, single spaced. It isimportant that your responses are concise, thorough, and well-supported.=================================================================Sales forecasting is often viewed as one of the most difficult challenges for sales executives, marketingmanagers, and others responsible for making them. One of the reasons for this is that those responsiblefor making sales forecasts recognize the major implications incorrect forecasts can have on all functionalareas of the firm.1. What forecasting guidelines should be followed to improve the predictions?================================================================It is a common practice for firms to reorganize to better serve their markets and most importantcustomers. It’s interesting how different companies and selling organizations define “most importantcustomers”.2. Assuming the role of a senior sales management executive, how would you define “mostimportant” customers (by current sales, potential sales, other criteria)? Please be sure toinclude support for your response.==================================================================In general, salespeople used to have access to far more information than their buyers. However, in thepast 10 to 15 years, access to “real-time” information has given the edge to buyers changing how theyview their jobs. Buyers are better equipped to understand their costs, enhance their understanding ofwhich items to purchase and from whom.3. How has this dramatic increase of information affected the relationship, bothinterpersonally and professionally, between purchasing agents and the sales reps calling onthem?

Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.