14 Aug Your Task Question One:[45 Marks]You have been appointed to be the Digital Marke

Your Task Question One:[45 Marks]You have been appointed to be the Digital Marketing Communications Manager of a wellknown company. In this position, you have to work closely with the marketingcommunications team members in order to effectively design plans for a new companywebsite that can be usedinternationally. You are expected to develop digital communication programs that have theability to support the marketing objectives of the business team in a way that makes use ofbest practices and provides strategic and creative excellence that is both effective andefficient. In answering this question, you should be able to utilize your own knowledge andacademic research, develop acommercially viable digital marketing plan for the organisation discussed in the scenario. Ifpossible use secondary as well as primary research methods. This means that you arerequired to use wide range of sources, including academic journals. The list below is thegeneric strategic process that you have to use with a focus on digital marketing elements:1. Internal Marketing Audit of current Strategic Issues facing the Company (10 Marks) & Theeffectiveness of the current Marketing Digital Mix & Marketing Structures and Systems (10Marks)2. SWOT Analysis to summarize the External & Internal audit issues (5 Marks)3. Your recommendations should include specifically suggestions on a new Core Strategyand a newdigital/internet marketing mix to deliver sustainable Competitive Advantage. (10 Marks)4. Budget, Implementation & Control: How will the new plan be launched and how will youmeasure effectively its success? (10 Marks)Question Two[30 Marks]There are enormous number of online marketing websites these days, which have alsosignificant activities on community social media and websites designed for making an activeemail database. You have two tasks with regards to this phenomenon.a) Explain critically the discrepancies between online and offline marketing opportunitiesavailable tobusinesses today. In your discussion, incorporate a set of effective strategies to turn potentialthreats into viable opportunities.b) Assess critically the role of a normal person’s personal profile (on Linkedin, Facebook andetc) islikely to have in online marketing of a company.Question Three[25 Marks]Provide critical analyses and discussions of a 4-step generic strategy process model (fromthe strategic analysis to the strategic implementation). In your discussion, you are expectedto use at least two examples in order to rigorously show your understanding of each step.

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