14 Aug I have attached the questions. Need some Assignment helpAssignment 2Read the cas
I have attached the questions. Need some Assignment helpAssignment 2Read the case âPepsi: Can a Soda Really Make the World a Better Place?â on pages 495 to497 of the textbook and prepare answers to the questions below. Do not answer thequestions at the end of the case in the textbook.Question 1 (20 marks)âWe want people to be aware that every time you drink a Pepsi you are actually supportingthe Pepsi Refresh Project and ideas that are going to move this country forward.âConsidering that the Pepsi Refresh Project is a critical element of Pepsiâs marketingcommunication program, what type of criticism might individual consumers of Pepsi have ofsuch a statement? Explain.Question 2 (20 marks)What type of product is Pepsi in the societal classification of products? Many people enjoydrinking Pepsi but are concerned about its possible negative effects on their long-termhealth. Use your knowledge of the soft drink industry to explain how PepsiCo has tried toaddress this challenge.Question 3 (20 marks)What are the two main types of communication objectives PepsiCo had for its Refreshcampaign? Use the relevant buyer-readiness stages to explain your response.Question 4 (20 marks)What is the main target audience of the Pepsi Refresh Project? Explain your response usingtwo key elements of this communication program.Question 5 (10 marks)List all the promotional mix elements used in the Pepsi Refresh campaign and givesupportive examples.Question 6 (10 marks)The Pepsi Refresh campaign has received mixed reviews in the media. Do your ownresearch and explain why it should be considered to be either a success or a failure.MKTG396v7Assignment 2January 17, 2014
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