14 Aug Chapter 1 states that an essential role of market research is to provide decisio

Chapter 1 states that an essential role of market research is to provide decision makers with the information they require to make key decisions. In the case of Advanced Automobile Concepts, Nick Thomas requires reliable information about complex and unstable issues that might not be easy to come by, such as consumers’ perceptions of global warming and the future of alternative energies in the United States. As you learn in Case 1.2 and Case 2.2, Thomas also needs additional information that is not available through his companys MIS and he is concerned about bringing in an outside firm for the project, primarily because he is worried about the confidentiality of his companys information. For this assignment, do additional reading on the market research industry and write an essay (750-1,000 words) that assesses the validity of Thomas concerns. The essay should address the following:What are the benefits and drawbacks or risks of utilizing the services of market research firms? Are Thomass concerns valid? Why or why not?What codes and restrictions are in place to promote ethics within the industry? Are they sufficient in your opinion?How has the advancement of online capabilities impacted the marketing industry, market research, and reporting practices?What steps do you think Thomas could take in the design of his market research project to mitigate risk while increasing the quality and reliability of the information he receives?Cite four secondary sources in your essay from reliable sources such as trade journals, academic journals, and websites from professional marketing associations.Prepare this assignment according to the APA guidelines. An abstract is not required.Chapter 1 states that an essential role of market research is to provide decision makers with the information they require to make key decisions. In the case of Advanced Automobile Concepts, Nick Thomas requires reliable information about complex and unstable issues that might not be easy to come by, such as consumers’ perceptions of global warming and the future of alternative energies in the United States. As you learn in Case 1.2 and Case 2.2, Thomas also needs additional information that is not available through his companys MIS and he is concerned about bringing in an outside firm for the project, primarily because he is worried about the confidentiality of his companys information. For this assignment, do additional reading on the market research industry and write an essay (750-1,000 words) that assesses the validity of Thomas concerns. The essay should address the following:Cite four secondary sources in your essay from reliable sources such as trade journals, academic journals, and websites from professional marketing associations.Prepare this assignment according to the APA guidelines. An abstract is not required.

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