This case study presents four scenarios from which the student will choose one for development throughout this course and for the final strategic plan to be submitted in week 8 of the course.

Background

Today, Acme Medical Center (AMC) is a new, 150-bed, non-profit medical facility created by the merger of two hospital systems – a private doctor’s hospital and a non-profit, county hospital. AMC is in a rural community, but is surrounded by a state university branch, medical office park, and multiple shopping centers. The medical center and its physicians are affiliated with a university, teaching hospital some distance away. AMC is designated as a Critical Access and Rural Hospital.

Student Activities

1. Identify a small city or town, between 50-100 miles from your home, as a location for Acme Medical Center (Submit selection for approval in Week 1 Assignment)

2. Obtain census, demographic statistics, cultural, public health, and other population information on the approved location

3. Ascertain other medical facilities/services which may be competitors of AMC

4. Choose one of the scenarios (A, B, C, or D) below to be the focus of your strategic plan (Submit choice in Week 1 Assignment)

a. Goals and Objectives are set as approved by AMC board of directors

b. Deliverables must be provided in the Strategic Plan and Appendices

c. Additional or alternative deliverables may be negotiated with the instructor

d. Note that the budget is already approved and provides ample resources for construction, employees, training, and other plan components. Thus, there will be no budgetary constraints on your plan. (No budget will be submitted as part of the plan.)

e. Use the above paragraph about AMC at the end of the history section (submitted in Week 2) by copying and pasting into your assignment.

Scenario A

Goal: Plan for a rural health clinic to increase access to services and to improve management chronic conditions

Objectives:

· Improve access to primary care service

· Increase referrals to Acme Medical Center

· Provide follow up care from the hospital

· Provide preventive services and community education

Deliverables:

· List of primary care services to be included in clinic, including diagnostic and therapeutic services through AMC

· Create example of a community education program, with content outline and resources available in community and from other sources

· Provide marketing materials for Urgent Care Services

Scenario B

Goal: Plan for a full-service cafeteria and catering service in the medical center

Objectives:

· Design a 300-seat food court with 12 bays

· Market food services to customers in medical center and surrounding area

· Develop menu items based on diverse ethnic populations of community

Deliverables:

· Healthy menus for 14-day period for the full-service cafeteria

· Develop a list of catering items available

· Supply marketing materials for Food Court vending area

Scenario C

Goal: Create a culture of customer service in the emergency room

Objectives:

· Develop a training program for ER staff to provide excellent customer service

· Improve patient satisfaction in the ER

· Provide safe and effective patient care

· Decrease the wait times in the ER

Deliverables:

· Describe the content of training program for ER staff (may be an existing program through a consultant)

· Submit a tool to measure patient satisfaction in the ER pre & post implementation of training

· Provide sources of measurable standards for quality patient care in ER

Scenario D

Goal: Establish a telehealth system linking specialty care to community-based clinics

Objectives:

· Define the requirements for adding telehealth to the hospital information system

· Identify the stakeholders who will be critical for the project success

· Conduct a marketing assessment

Deliverables:

· Provide two examples of patients using the four categories of telehealth use (Live video-conferencing; store-and-forward or asynchronous video; remote patient monitoring; mobile health or mHealth)

· List of specialty care services/physicians to participate in telehealth

· Provide marketing materials for telehealth services