14 Aug Module 4 Case Assignment Write a 4 page paper in which you respond to the follow

Module 4
Case
Assignment
Write a 4 page paper in which
you respond to the following case question:
SelectTWOproducts from the list of product
categories below and using the teaching materials and any additional research
explain what you think would be an approrpiate promotions strategy for both
them. In doing so compare and contrast the two promotions strategies explaining
why you think they would be similar or different.
SelectTWOproducts from the following product
categories:

AIRLINE FLIGHTS

CARBONATED SOFT DRINKS

BREAKFAST CEREALS

EXERCISE EQUIPMENT
Illustrate your answer by
refering to specific brands within each of the two product categories you have
chosen.
Assignment Expectations
Ensure that you repeat the case
question in full and verbatim on the title page of your submission.
Excluding your title and
reference pages, your paper should be no more than four pages long. Please
submit your case for grading by the end of this module.
In answering this case question
aim to demonstrate your learning not only of the materials from MOD04, but also
those from MOD01-03. Use information from the background readings and any good
quality sources you can find. Cite all sources and provide a reference list at
the end of the paper.
The following will be assessed:

Your demonstrated understanding of the marketing concepts
central to the case question.

Your demonstrated understanding of factors related to the
development of an effective promotions strategy through the analysis you
conduct in the context of the case.
In particular one of your
required readings on developing a promotional strategy at the marketing-made-simple.com
website indicates that the following four factors are fundamental to the
development of a promotions strategy:
1.
Segmentation dividing the marketing into distinct groups
2.
Targeting deciding which of these groups to communicate with,
and how to talk to them
3.
Positioning determining how you would like the product or
brand to be perceived by the target groups
4.
Messaging – delivering a specific message in order to influence
the target groups
and thus it is expected that
you will demonstrate your understanding of these concepts and their
relationship to the development of a promotions strategy in the context of your
assignment.
The criteria used for
assessment will be those explained on the MOD01 Home page, namely:

Focus.

Breadth.

Depth.

Critical thinking.

Effective and appropriate communication skills.Module
5 – Case
Case
Assignment
Write a paper of no more than
four pages in which you complete the following assignment:
Using the teaching materials
and any additional research explain what you think would be the most
appropriate pricing method and why forTWObranded products selected from the
following list. In doing so compare and contrast the two pricing methods
explaining why you think they would be similar or different.:

MEDIA DISTRIBUTOR, (e.g. Netflix)

CANNED VEGETABLES

ASPIRIN
Assignment Expectations
In answering this case
question, aim to demonstrate your learning not only of the materials from
MOD05, but also those from MOD01-04.
Ensure that you repeat the case
question in full and verbatim on the title page of your submission. Excluding
your title and reference pages, your paper should be no more than four pages
long.
You may well wish to illustrate
your arguments using estimates of costs and other figures for the products you
have chosen. In that case it is quite accetable to invent some reasonable
numbers rather than takime to research them. Place any detailed calculations in
an appendix, (not counted in the page limit), after the references. Please
submit your case for grading by the end of this module.
It is expected that you will
use information from the background readings as well as the case articles and
any good quality sources you can find. Please cite all sources and provide a
reference list at the end of the paper.
The following will be assessed
in particular:

Your demonstrated understanding of the marketing concepts
central to the case question.

Your demonstrated understanding of factors related to the
development of an effective pricing method through the analysis you conduct in
the context of the case.
The criteria used for
assessment will be those explained on the MOD01 Home page, namely:

Focus.

Breadth.

Depth.

Critical thinking.

Effective and appropriate communication skills.Module 4Write a 4 page paper in which
you respond to the following case question:SelectTWOproducts from the list of product
categories below and using the teaching materials and any additional research
explain what you think would be an approrpiate promotions strategy for both
them. In doing so compare and contrast the two promotions strategies explaining
why you think they would be similar or different.SelectTWOproducts from the following product
categories:
AIRLINE FLIGHTS
CARBONATED SOFT DRINKS
BREAKFAST CEREALS
EXERCISE EQUIPMENTIllustrate your answer by
refering to specific brands within each of the two product categories you have
chosen.Ensure that you repeat the case
question in full and verbatim on the title page of your submission.Excluding your title and
reference pages, your paper should be no more than four pages long. Please
submit your case for grading by the end of this module.In answering this case question
aim to demonstrate your learning not only of the materials from MOD04, but also
those from MOD01-03. Use information from the background readings and any good
quality sources you can find. Cite all sources and provide a reference list at
the end of the paper.The following will be assessed:
Your demonstrated understanding of the marketing concepts
central to the case question.
Your demonstrated understanding of factors related to the
development of an effective promotions strategy through the analysis you
conduct in the context of the case.In particular one of your
required readings on developing a promotional strategy at the marketing-made-simple.com
website indicates that the following four factors are fundamental to the
development of a promotions strategy:1.
Segmentation dividing the marketing into distinct groups2.
Targeting deciding which of these groups to communicate with,
and how to talk to them3.
Positioning determining how you would like the product or
brand to be perceived by the target groups4.
Messaging – delivering a specific message in order to influence
the target groupsand thus it is expected that
you will demonstrate your understanding of these concepts and their
relationship to the development of a promotions strategy in the context of your
assignment.The criteria used for
assessment will be those explained on the MOD01 Home page, namely:
Focus.
Breadth.
Depth.
Critical thinking.
Effective and appropriate communication skills.Write a paper of no more than
four pages in which you complete the following assignment:Using the teaching materials
and any additional research explain what you think would be the most
appropriate pricing method and why forTWObranded products selected from the
following list. In doing so compare and contrast the two pricing methods
explaining why you think they would be similar or different.:
MEDIA DISTRIBUTOR, (e.g. Netflix)
CANNED VEGETABLES
ASPIRINIn answering this case
question, aim to demonstrate your learning not only of the materials from
MOD05, but also those from MOD01-04.Ensure that you repeat the case
question in full and verbatim on the title page of your submission. Excluding
your title and reference pages, your paper should be no more than four pages
long.You may well wish to illustrate
your arguments using estimates of costs and other figures for the products you
have chosen. In that case it is quite accetable to invent some reasonable
numbers rather than takime to research them. Place any detailed calculations in
an appendix, (not counted in the page limit), after the references. Please
submit your case for grading by the end of this module.It is expected that you will
use information from the background readings as well as the case articles and
any good quality sources you can find. Please cite all sources and provide a
reference list at the end of the paper.The following will be assessed
in particular:
Your demonstrated understanding of the marketing concepts
central to the case question.
Your demonstrated understanding of factors related to the
development of an effective pricing method through the analysis you conduct in
the context of the case.The criteria used for
assessment will be those explained on the MOD01 Home page, namely:
Focus.
Breadth.
Depth.
Critical thinking.
Effective and appropriate communication skills.

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