14 Aug Nov. 09 – Ethics CaseInstructionsEthics case (30% of course value). Due at the e

Nov. 09 – Ethics CaseInstructionsEthics case (30% of course value). Due at the end of Week 9 (Sunday, Nov. 09, 2014 @ 11:59 p.m.)Resources. Of course, our “Marketing Ethics” text has a variety of ideas about this topic. You may discover other articles and books written by Cialdini and a ‘word’ search in popular search engines should give you added references from leading journals published in the last few years.Observe the attached Cialdini video (I suggest you watch the video several times) and conduct other research about marketing influence vs. manipulation. Do not rely on this single video plus our ethics text as your major referencesgo beyond these two resources.Cialdini, R. B. (2009). Influence: Science and practice (5th ed.). Boston: Pearson.11:50 video .youtube.com/watch?v=cFdCzN7RYbw”>http://www.youtube.com/watch?v=cFdCzN7RYbwCialdini presents 6 ways to influence others. Select any 4 of these 6 ways and use them in your paper. Provide at least one actual example of marketing that you find in the marketplace (or discussed in the trusted literature) for each of the 4 tools.Discuss each relative to the benefits to both the consumer and the brand. Take a position on each marketing example as to its relative level of ethics. Offer suggestions / modifications on how the programs can be modified to be more ethical.The examples you select can relate to advertising, promotions, distribution, pricing, product content, etc.be sure to keep the examples related to consumer brands (in other words, avoid ethical issues related to leadership, financial services, politics, religion, etc.).The manuscript of the paper must be a minimum of 1,750 words. It is limited to 2,500 words (the Cover Page, Abstract, Table of Contents, & References must be a part of the submission but contents on these pages are not included in the word count limit).Each document must also include graphics showing the examples you have selected whenever possible. Having no graphics is NOT acceptableplease be able to show at least two or the four topics in your manuscript (and graphics of three or all four is even better).NOTE: Our Ethical Marketing text (Murphy et al.) has a wide review of ethics in various marketing activities, so it is highly suggested that this text be a major (but far from the only) resource for this analsyis.Ethics case (30% of course value). Due at the end of Week 9 (Sunday, Nov. 09, 2014 @ 11:59 p.m.)Resources. Of course, our “Marketing Ethics” text has a variety of ideas about this topic. You may discover other articles and books written by Cialdini and a ‘word’ search in popular search engines should give you added references from leading journals published in the last few years.Observe the attached Cialdini video (I suggest you watch the video several times) and conduct other research about marketing influence vs. manipulation. Do not rely on this single video plus our ethics text as your major referencesgo beyond these two resources.Cialdini, R. B. (2009). Influence: Science and practice (5th ed.). Boston: Pearson.11:50 video .youtube.com/watch?v=cFdCzN7RYbw”>http://www.youtube.com/watch?v=cFdCzN7RYbwCialdini presents 6 ways to influence others. Select any 4 of these 6 ways and use them in your paper. Provide at least one actual example of marketing that you find in the marketplace (or discussed in the trusted literature) for each of the 4 tools.Discuss each relative to the benefits to both the consumer and the brand. Take a position on each marketing example as to its relative level of ethics. Offer suggestions / modifications on how the programs can be modified to be more ethical.The examples you select can relate to advertising, promotions, distribution, pricing, product content, etc.be sure to keep the examples related to consumer brands (in other words, avoid ethical issues related to leadership, financial services, politics, religion, etc.).The manuscript of the paper must be a minimum of 1,750 words. It is limited to 2,500 words (the Cover Page, Abstract, Table of Contents, & References must be a part of the submission but contents on these pages are not included in the word count limit).Each document must also include graphics showing the examples you have selected whenever possible. Having no graphics is NOT acceptableplease be able to show at least two or the four topics in your manuscript (and graphics of three or all four is even better).NOTE: Our Ethical Marketing text (Murphy et al.) has a wide review of ethics in various marketing activities, so it is highly suggested that this text be a major (but far from the only) resource for this analsyis.

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