14 Aug Why a company need to determine the lifetime value of a customer? What must a co

Why a company need to determine the lifetime value of a customer? What must a company do todetermine this information?Identify the four Ps in the following description: Rosa Alvarez markets 23 different varieties of salsa in 8ounce and 12-ounce bottles at supermarkets in the southwestern United States. The 8-ounce bottle sellsfor $5.95, and the larger size sells for $7.95. Periodically, she sets up a table in one of the marketplacesthat carries her salsa brand and offers customers a sample. She recently received considerable publicityfor being the "Hispanic Entrepreneur of the Year."Explain Maslow’s Hierarchy of Needs.In a marketing context, a person’s attitude has three components. What are these components? List andbriefly describe each in the context of marketing.Discuss how marketers may be able to reduce postpurchase cognitive dissonance.Which internal influence on consumer behavior most likely explains why so many ads contain puppies,kittens, and small children that have nothing to do with the product? Explain your answer.Compare the habitual decision-making process and the extended problem-solving process. Give anexample of when a consumer might use each in the consumer decision-making process.Explain the three layers of the product the marketer needs to understand to adequately serve theconsumer.Marketers classify innovations into three categories based on their degree of newness. Explain thesecategories, identifying the role the consumer has in eachWhat are the disadvantages and advantages associated with test marketing?Microsoft launched a massive $500 million marketing campaign when it introduced the Xbox, promotingthe new product through in-store merchandising, retailer incentives, events, and sponsorships, in additionto traditional advertising. What stage of the consumers’ adoption of a new product was Microsoft mosttrying to influence? Support your answer.

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