23 Oct Find a non-academic article or video that discusses a general overview of AI

Module 4 Discussion

Purpose

The purpose of this assignment is to help you learn the fundamentals of AI and its application in business contexts.

Action Items

· Find a non-academic article or video that discusses a general overview of AI.

· Post the link to the article or video, a short synopsis of what the article or video was about, why you think this is important and/or how you could apply the information in the article. Your post should be 100 to 150 words in length and contain at least 2 references.

Module 4 ChatGPT Assignment: Marketing Campaign

Overview

To start, develop a product, product extension, service, or service extension. This should be something simple – don’t make it overly complicated. (Use ChatGPT to help brainstorm ideas.)

Then, research how AI could be used to enhance marketing efforts for that product or service. For ideas, watch this video:

https://youtu.be/_Z5tgJVGHRU

Next, develop a marketing slogan (around 10 words or less) and continue to refine the slogan until you believe it will resonate with your target market.

Finally, develop a promotional campaign using ChatGPT for that product or service (you can use ChatGPT to determine what should go into a promotional campaign). For ideas, watch this video:

https://youtu.be/df7r0vybrDY

Use ChatGPT to refine and edit your campaign until it is well-written and effective, then edit the response and make necessary changes. Your final campaign should be creative, engaging, and demonstrate an understanding of how AI can be used to enhance marketing efforts.

Conclude your assignment with a few paragraphs explaining how your decided to refine your prompts to receive a better output.

Action Items

1. Review the rubric for this assignment.

2. Using the information provided in the Overview, create a slogan and promotional campaign for a product, product extension, service, or service extension.

3. In your submission, include the prompts you provided to ChatGPT along with the ChatGPT responses (copy and paste them in your assignment). 

4. By the due date indicated, submit the prompts, the final slogan, the final campaign, and a couple of paragraphs explaining how you decided to refine your prompts to get better information. 

Case Study #4 Discussion

Action Items

1. Read the assigned texts for the module.

2. Read this Leadership Challenge:

·

· Jefferson Middle School stands as a hub of diversity, welcoming students from varied academic abilities and cultural backgrounds. Within this vibrant community, the science curriculum serves as a cornerstone, meticulously crafted to align with state educational standards while striving to cultivate a deep-rooted appreciation for inquiry-based learning, critical thinking, and scientific literacy among its students. Comprehensive in its scope, the curriculum encompasses a rich tapestry of scientific disciplines, including life science, physical science, earth science, and environmental science. Each unit is meticulously designed to engage students through a multifaceted approach, blending hands-on experiments, dynamic lectures, and interactive multimedia resources. This holistic approach aims not only to impart knowledge but also to ignite curiosity and inspire a lifelong passion for scientific exploration. Despite the school's unwavering commitment to excellence, recent assessments have unearthed a troubling trend of inconsistency in student performance within the realm of science education. This revelation has sparked concerns among educators and administrators alike, prompting a critical examination of the factors contributing to this disparity. At the forefront of these concerns is the issue of student engagement and equity. While the curriculum is meticulously designed to cater to diverse learning styles and abilities, there remains a pressing need to ensure that every student has equitable access to high-quality science education. Disparities in academic achievement, particularly among marginalized groups, underscore the urgency of addressing inequities within the science classroom.

3. Think about the following questions:

C. How would you prioritize addressing the concerns about inconsistent student performance and engagement in science education at Jefferson Middle School?

C. What strategies would you recommend for promoting equity and inclusivity in the science curriculum to better meet the needs of diverse student populations?

C. Considering the emphasis on inquiry-based learning and scientific literacy, how would you support teachers in integrating hands-on experiments and multimedia resources effectively into their science instruction?

C. What steps would you take to involve stakeholders, including teachers, students, parents, and community members, in the process of refining and revising the science curriculum?

C. Given the need for updated instructional materials and technology resources, how would you advocate for budget allocations and resource allocation to support the enhancement of science education at Jefferson Middle School?

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