14 Aug AssignmentDetailsandGradingRubric Assignment Title:Data Analysis and Interp

AssignmentDetailsandGradingRubric

Assignment
Title:Data
Analysis and Interpretation

Business
leaders rely on the work of marketing researchers to make decisions that will
impact revenue generation and the profitability of the company. The data
analysis and interpretation phase of a marketing research project is a critical
process that is highly scrutinized for accuracy and validity. Marketing
researchers must take great care in analyzing data that will be interpreted and
turned into information for the purpose of solving the research problem, or
capitalizing on an opportunity that was under study. Acting as a marketing
research professional in this assignment, you will develop the following
competencies in relation to the tasks you are required to execute:

* Obtain and process
information
* Analyze qualitative data
in decision making

Developing
an ability to obtain and process information in order to analyze qualitative
data for decision making as a marketing researcher will be a valuable addition
to your business toolbelt.

Directions for completing this
assignment

In this
assignment, you will analyze the Fancher Golf Center case study. Your goal is
to recommend business solutions based upon data analysis and interpretation.
Write a 2-3 page critical essay by covering the following topics:

* Devise data/information
collected through marketing research process for analysis.
* Discuss how to analyze,
edit, and code data.
* Discover the degree of
association between variables.

To help inform your essay,
include information that answers the following questions:

1. For each team, identify all
of the types of error that were likely introduced by the data collection
process.
Discuss why you believe
particular procedures produced each type of error you identify.
2. What could have been done
to prevent/minimize each type of error by conducting the study differently?
3. What might be done to
deal with each type of error now that it has occurred?

For additional requirements in
relation to this assignment, see the grading rubric below.

Directions for Submitting Your
Assignment

Review the
grading rubric below before beginning this activity. For additional help with
your writing and APA citation, please visit the Kaplan University Writing
Center. Compose your Assignment as a Microsoft Word document and save it with
your first name initial and last name (Example: TAlex-MT355 Assignment-
Unit8.docx). Submit your file by selecting the Unit 8: Assignment Dropbox by
the end of Unit 8.

Grading
Rubric:

Percent

Possible Score For This
Assignment: 100

Content, Focus, Use of Text/Outside Percent

Sources (55%)

Devise data/information
collected through marketing research process for analysis.

Discuss how to analyze, edit, and code data.

Discover
the degree of association between variables.

Possible Points

20%

8

17.5%

7

17.5%

7

55%

22

Analysis
and Critical Thinking (35%)

10%

4

10%

4

7.5%

3

7.5%

3

35%

14

Analyzed the case study Explained
the validity for each question Flow of answers is logical

Considers
different positions on the issues

10%

4

100%

40

0

Writing
Style
Grammar, APA Format

Gross Assignment
Score:

Less: Late Penalty(Per Policy)
AssignmentDetailsandGradingRubricAssignment
Title:Data
Analysis and InterpretationBusiness
leaders rely on the work of marketing researchers to make decisions that will
impact revenue generation and the profitability of the company. The data
analysis and interpretation phase of a marketing research project is a critical
process that is highly scrutinized for accuracy and validity. Marketing
researchers must take great care in analyzing data that will be interpreted and
turned into information for the purpose of solving the research problem, or
capitalizing on an opportunity that was under study. Acting as a marketing
research professional in this assignment, you will develop the following
competencies in relation to the tasks you are required to execute:* Obtain and process
information* Analyze qualitative data
in decision makingDeveloping
an ability to obtain and process information in order to analyze qualitative
data for decision making as a marketing researcher will be a valuable addition
to your business toolbelt.Directions for completing this
assignmentIn this
assignment, you will analyze the Fancher Golf Center case study. Your goal is
to recommend business solutions based upon data analysis and interpretation.
Write a 2-3 page critical essay by covering the following topics:* Devise data/information
collected through marketing research process for analysis.* Discuss how to analyze,
edit, and code data.* Discover the degree of
association between variables.To help inform your essay,
include information that answers the following questions:1. For each team, identify all
of the types of error that were likely introduced by the data collection
process.Discuss why you believe
particular procedures produced each type of error you identify.2. What could have been done
to prevent/minimize each type of error by conducting the study differently?3. What might be done to
deal with each type of error now that it has occurred?For additional requirements in
relation to this assignment, see the grading rubric below.Directions for Submitting Your
AssignmentReview the
grading rubric below before beginning this activity. For additional help with
your writing and APA citation, please visit the Kaplan University Writing
Center. Compose your Assignment as a Microsoft Word document and save it with
your first name initial and last name (Example: TAlex-MT355 Assignment-
Unit8.docx). Submit your file by selecting the Unit 8: Assignment Dropbox by
the end of Unit 8.Grading
Rubric:Percent
Possible Score For ThisAssignment: 100Content, Focus, Use of Text/Outside PercentSources (55%)Devise data/information
collected through marketing research process for analysis.Discuss how to analyze, edit, and code data.Discover
the degree of association between variables.Possible Points
20%817.5%717.5%755%22
10%410%47.5%37.5%335%14

Considers
different positions on the issues
10%4100%400Gross AssignmentScore:Less: Late Penalty(Per Policy)

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