14 Aug Assignment 3: Ethics and Social Responsibility in Business AssignmentIn this Ass

Assignment 3: Ethics and Social Responsibility in Business AssignmentIn this Assignment you will read the Cengage® Case Study: “Barclays Bank: Bankingon Ethics” and then respond to the checklist items in a critical essay based on thescenario below.Assignment Scenario:As a new marketing associate with Barclays Bank, you are tasked with writing a criticalessay summarizing what transpired during the investigation conducted by the UnitedStates Department of Justice into the abuse of the London Interbank Offered Rate(LIBOR) interest rate regulated by the British Banker’s Administration. This essay, ifchosen by your new employer, will be the report presented to the Board of Directors.Write a 2–3 page, (not including a title and references page), double-spaced, critical essayresponding to the checklist items. For assistance with your Assignment, please use yourtextbook and library research resources. The instructions for you to execute this task areas follows:Directions for completing this Assignment:1. Read the “Barclays Bank: Banking on Ethics” case study: Click Here2. Learn how to write a critical essay: Click Here3. Use APA format and citation style, provide a title page and references, and do not forgetto use in-text citations with their accompanying references so as to avoid plagiarism.4. In your critical essay that includes your thesis, arguments, support, and conclusion,respond to the following:Checklist:●●●●●Describe the level of ethical development the executives at Barclays demonstratedwhen manipulating the LIBOR interest rates.Did Barclays Bank neglect social responsibility? What could they have done to bemore socially responsible?What actions regarding Corporate Social Responsibility (CSR) could Barclays haveengaged in after the scandal broke to set things right and ensure that such an eventwould not happen again?Describe what level of morality would have been demonstrated if executives atBarclays asked themselves, “Even though manipulating the LIBOR will increasecompany profits, is it the right thing to do in the long run?”Explain the importance of ethics and social responsibility in marketing as a result ofyour case study analysis.Directions for Submitting this Assignment:Review the grading rubric below before beginning this activity. For additional help withyour writing and APA citation, please visit the Kaplan University Writing Center accessedin the home area of this course. Compose your Assignment as a Microsoft Word documentand save it as (Example: TAllen-MT219 Assignment-Unit 3.docx). Submit your file byselecting the Unit 3: Assignment Dropbox by the end of Unit 3.Unit 3 Assignment:Ethics and SocialResponsibilityContent per ChecklistsAnswer providescomplete informationdemonstrating analysisand critical thinking:Percentpossible100%Pointspossible5080%1. Describes the level ofethical development theexecutives at Barclaysdemonstrated whenmanipulating the LIBORinterest rates.16%82. Answers the questions:Did Barclays Bank neglectsocial responsibility? Whatcould they have done to bemore socially responsible?16%83. Explains what actionsregarding Corporate SocialResponsibility (CSR) couldBarclays have engaged inafter the scandal broke to setthings right and ensure thatsuch an event would nothappen again.16%816%85. Explains the importance ofethics and socialresponsibility in marketing asa result of your case studyanalysis.16%8Subtotal:80%404. Describes what level ofmorality would have beendemonstrated if executives atBarclays asked themselves,“Even though manipulatingthe LIBOR will increasecompany profits, is it the rightthing to do in the long run?”Writes a 2–3 page criticalessay (also includes a titlePointsEarnedCommentsand references page) usingcorrect grammar, spelling,and APA format and citationstyle.20%PercentYour AssignmentScore:100%10TotalPointspossible50

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