choose a  print media advertisement of your choice. Using what you have observed,  I want you to analyze the advertisement to explain what affect this  form of media has had in socializing you, making you part of the  surrounding society. What was the message, the meaning, the norms,  values, beliefs etc. that you observed and interpreted? You may have to  look deep and use your sociological imagination. Second, what  sociological insight can you interpret from your analysis of this  observation. This section consists of two parts. I want you to interpret  how a functionalist and a conflict theorist would view your analysis.  What purpose does this advertisement provide for our society? 

Requirements

Section I: Observe.  In 2-3 full paragraphs, fully describe the media advertisement you have  observed. Such description might include details about the physical  setting, the props, the characters' behaviors. and all that will be  relevant and useful to your analysis. Remember: more details provide  greater opportunity for a richer analysis. Only the facts as you have  observed them. Avoid any interpretations, added meaning, or sweeping  generalizations in this section.

Sociology is an empirical  science based on the use of observation techniques. In this exercise,  you will make direct observations. Your familiarity with participant  observation as a way of gathering information and achieving an  understanding of behavior in social context figures importantly in this  exercise.

Section II Analyze.  Next, in 2-3 paragraphs, using what you have observed, I want you to  analyze your advertisement to explain what affect this form of media has  had in socializing you and its audience; making you part of the  surrounding society. Did this ad socialize its audience to look and act a  certain way? Is it attempting to make you think or talk a certain way  that is seen as being acceptable in society? What was the message, the  meaning, the norms, values, beliefs etc that you observed and  interpreted? For example, did this advertisement illustrate women as  secondary characters, what work were the characters doing, what were the  characters actions and behavior, etc. You may have to look deep and use  your sociological imagination.

Section III: Probe for Insight.  This section contains two parts. For each part in this section, you  should have 2-3 full paragraphs, use your analysis and interpret it  using a functionalist (section 1) and a conflict (section 2)  perspective. What you described in your analysis does it serve a purpose  for society beyond you? How would a functionalist interpret your  analysis, or how would a conflict theorist interpret your analysis? To  understand society, we have studied and discussed these two theories  since week one. Using what you have learned please bring some insight to  your analysis.