14 Aug Question 1USA Today,Sports Illustrated, andTonight Show with Jay Lenoare all exa

Question 1USA Today,Sports Illustrated, andTonight Show with Jay Lenoare all examples of:media strategies.media that have sweeps periods.media vehicles.communications decoders.physical distribution channels.1 points Question 2_____ is the measure of the number of different audience members exposed at least once to a media vehicle.FrequencyReachViewer numberCoverageExposure1 points Question 3_____ are plans of action designed to obtain specific media objectives.Sweeps periodsPrograms ratingsMedia strategiesMedia vehiclesRecency planning1 points Question 4_____ is the number of times a receiver is exposed to a message in a given time period.PotencyReachCoverageFrequencyMediatronics1 points Question 5The media plan is a guide for:development of specific creative objectives.media selection.sales and marketing forecasts and potentials.marketing research activities.observation studies.1 points Question 6A commercial that places the strongest points at the end of the message assumes a ____, whereby the last arguments presented are the most persuasive.recency effectprimacy effectsleeper effectcredibility effectcompliance hierarchy1 points Question 7A(n) _____ doesn’t actually deliver a message but draws attention to and/or enhances the appearance of the ad.direct sourceindirect sourcemessage shapersource miragesource echo1 points Question 8The tendency of a commercial to lose its effectiveness when it is seen repeatedly by viewers is known as:repetition.the qualitative effect.wearout.commercial reactance.frequency overexposure.1 points Question 9Which of the following statements is true about the use of corporate leaders as advertising spokespersons?Many companies believe the use of a company president or CEO is an ineffective way of expressing the company’s commitment to quality and customer service.Only major Fortune 500 type companies use corporate leaders as spokespersons.The use of corporate leaders as spokespersons can create problems if the firm’s image becomes too closely tied to this individual.Corporate spokespersons are ineffective for consumer products.Corporate spokespersons improve the message source image but have no effect on its trustworthiness.1 points Question 10The _____ score indicates the percentage of the people who have heard of the endorser or the performer.familiarityattractivenesssimilarityone of my favoritesQ rating1 points 1 points 1 points 1 points 1 points 1 points 1 points 1 points 1 points

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