14 Aug .jpg”>AssignmentDetailsandGradingRubric Assignment Title:Global Marketing R

.jpg”>AssignmentDetailsandGradingRubric

Assignment Title:Global Marketing Research: Collaboration &
Competition

In this
assignment, you willengage in the
development of the following professional competency by describing how firms
use marketing research to compete and collaborate in the global economy:

* Global Awareness

Marketers
engaged in conducting global research must be cognizant of the many factors
that can positively or adversely affect an organization, such as cultural,
social, economic, competitive, technological, political, and legal
environmental conditions. Building and maintaining awareness of the global
market conditions requires great effort and diligence in order to minimize risk
and maximize profit potential for an organization. Developing communications
channels, being aware of cultural nuances, and competitive forces can impact
the success of a marketing effort that is invested in the global marketing
environment. As a marketing researcher, you must develop a keen awareness for
the global marketing environment to protect and improve organizational
interests.

Directions for completing this
assignment:

To
complete this assignment, you will review a scholarly article on Global
Marketing Research and write a 2-3 page informative essay (Click Here for more
information on how to write an informative essay) in APA style format
addressing the following five topic areas:

1. Describe the purpose of the
global marketing research described in the article?
2. Explain the competitive
environmentin relation to the
marketing research is discussed in the article.
3. Describe how
collaboration and social behavior played a role in the global marketing
research.
4. In your descriptive essay
explain the following:
Provide a review of how the
data was collected?
Provide a review of how the
data analysis was completed?
5. In your review of the
article, provide a description of the competitive outcomes you see were
critical to the
success or failure of this
global marketing research?

You may
use a journal article listed in the Reading section of the course room or one
that you find in the Kaplan University library. For additional requirements in
relation to this assignment, download the grading rubric below.

For additional requirements in
relation to this assignment, see the grading rubric below.

Directions for Submitting Your
Assignment

Review
the grading rubric below before beginning this activity. For additional help
with your writing and APA citation, please visit the Kaplan University Writing
Center. Compose your Assignment as a Microsoft Word document and save it with
your first name initial and last name (Example: TAlex-MT355 Assignment-Unit
10.docx). Submit your file by
selecting the Unit 10: Assignment Dropbox by the end of Unit 10.

Continued…

Grading
Rubric:

Percent

.gif”>Possible Score For This
Assignment: 100

Content, Focus, Use of Text/Outside
Sources (60%)

Describes
the purpose of the marketing research article
Explains
the competitive environment in relation to the marketing research
Describe
how collaboration and social behavior played a role in the global marketing
research

Informative
essay explains how data was collected and analyzed

Critical
Thinking (27%)

Percent

10%

3

20%

6

20%

6

10%

3

60%

18

Possible Points

6.6%

2

6.6%

2

6.6%

2

6.6%

2

27%

8

Critical
thinking is evident in addition to providingfacts
Informative essay format is accurate Flow of answers is logical
.gif”>Considers different
positions on the issues

13%

4

100%

30

0

Writing
Style
Grammar, APA Format

Gross Assignment
Score:

Less: Late Penalty(Per Policy).jpg”>AssignmentDetailsandGradingRubricAssignment Title:Global Marketing Research: Collaboration &
CompetitionIn this
assignment, you willengage in the
development of the following professional competency by describing how firms
use marketing research to compete and collaborate in the global economy:* Global AwarenessMarketers
engaged in conducting global research must be cognizant of the many factors
that can positively or adversely affect an organization, such as cultural,
social, economic, competitive, technological, political, and legal
environmental conditions. Building and maintaining awareness of the global
market conditions requires great effort and diligence in order to minimize risk
and maximize profit potential for an organization. Developing communications
channels, being aware of cultural nuances, and competitive forces can impact
the success of a marketing effort that is invested in the global marketing
environment. As a marketing researcher, you must develop a keen awareness for
the global marketing environment to protect and improve organizational
interests.Directions for completing this
assignment:To
complete this assignment, you will review a scholarly article on Global
Marketing Research and write a 2-3 page informative essay (Click Here for more
information on how to write an informative essay) in APA style format
addressing the following five topic areas:1. Describe the purpose of the
global marketing research described in the article?2. Explain the competitive
environmentin relation to the
marketing research is discussed in the article.3. Describe how
collaboration and social behavior played a role in the global marketing
research.4. In your descriptive essay
explain the following:Provide a review of how the
data was collected?Provide a review of how the
data analysis was completed?5. In your review of the
article, provide a description of the competitive outcomes you see were
critical to thesuccess or failure of this
global marketing research?You may
use a journal article listed in the Reading section of the course room or one
that you find in the Kaplan University library. For additional requirements in
relation to this assignment, download the grading rubric below.For additional requirements in
relation to this assignment, see the grading rubric below.Directions for Submitting Your
AssignmentReview
the grading rubric below before beginning this activity. For additional help
with your writing and APA citation, please visit the Kaplan University Writing
Center. Compose your Assignment as a Microsoft Word document and save it with
your first name initial and last name (Example: TAlex-MT355 Assignment-Unit10.docx). Submit your file by
selecting the Unit 10: Assignment Dropbox by the end of Unit 10.Continued…Grading
Rubric:Percent.gif”>Possible Score For ThisAssignment: 100Content, Focus, Use of Text/OutsideSources (60%)Describes
the purpose of the marketing research articleExplains
the competitive environment in relation to the marketing researchDescribe
how collaboration and social behavior played a role in the global marketing
researchInformative
essay explains how data was collected and analyzedCritical
Thinking (27%)Percent
10%320%620%610%360%18
6.6%26.6%26.6%26.6%227%8.gif”>Considers different
positions on the issues
13%4100%300Gross AssignmentScore:Less: Late Penalty(Per Policy)

Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.