14 Aug This international marketing plan assignment gives you the opportunity to prac

This international marketing plan assignment gives you the opportunity
to practice developing an integrated business and marketing strategy for
a global product of your choice. It also helps you develop a strong
business-oriented written proposal and communication expertise. As the
course progresses, you will be developing each of the elements of this
marketing plan. Good marketing plans come in many different formats.

For this plan you are marketing an existing product to a country
different than where you live. Ideally the product should not be in the
country already.

You can use the Internet, online library resources, and other electronic
sources available to you. You also have many other sources of potential
information:

Internal, non-proprietary company informationConsider calling competitors for product and company information Conduct a literature search at the libraryReview periodicals for articles and advertisements

Guidelines

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Content grading will look at clarity of thinking, understanding and
application of basic marketing principles, and creative but realistic
use of marketing tools. Explorations of your options and choices are an
important part of your demonstration of your mastery of this proposal.
Your instructor will look at your plan from the point of view of a
business proposal. Have you thought through and considered your options
and the details of your proposal? Have you looked at the entire
strategy, the “big picture” while still considering the more detailed
elements that make for a successful implementation?

All submissions must be typed and double-spaced. Proper spelling,
grammar, clarity, and style appropriate for a business proposal are
expected and will be graded. The final International Marketing Plan
should be minimum 15-20 pages in length.

Grading Rubrics

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This International Marketing Plan will make the course come alive! You,
your fellow students, and your instructor will work together to make
this a living, breathing application of the marketing principles you
will learn during the course.

MARKETING PLAN OUTLINE AND GRADING ALLOCATION

Part 1 (70 Pts) of your marketing plan is due by the end of week 2. You will complete sections A-C of your marketing plan.

Product Description: A complete description of the product to be offered, including an explanation of any competitive advantages. (2 pages) Goals and Strategy: Outline of marketing goals
and strategy, including market share, sales forecasts (units and
dollars), and projected growth. (1-2 pages) Target Market: A complete description of the
target market, including size, growth, and important characteristics.
Should include an explanation of why the target market is attractive. It
should include the estimated size of the market in dollars or units and
should have a description of the possible risks. (2-4 pages)

Category

Points

%

Description

Content

52

75%

Outline addresses the Product Description, Goals and Strategy, and Target Market in sufficient detail

Writing and grammar

18

25%

Submission is clear in its communication and free of errors

Total

70

100%

A quality paper will meet or exceed all of the above requirements.

Part 2 (70 Pts) of your marketing plan is due by the end of week 4. You will complete sections D & E of your marketing plan:

Competitors/Substitutes: Should include a
comprehensive list of current and potential competitors and substitutes.
This list could be organized by industry or company type or by actual
firm. It should state market share. This section should include
information on the likely strategies of each competitor relating to the
proposed product. (2 pages) Price: Proposed pricing structure for the product. It should include any special offers or discounts. (2 pages)

Category

Points

%

Description

Content

52

75%

Marketing Plan addresses the Competitors/Substitutes and Pricing Strategy in sufficient detail

Writing and grammar

18

25%

Submission is clear in its communication and free of errors

Total

70

100%

A quality paper will meet or exceed all of the above requirements.

Part 3 (65 Pts) of your marketing plan is due by the end of week 7. You will complete sections F-H of your marketing plan:

Channels of Distribution: A description of the
proposed channel strategy for the product. Should include information
about the sales force (if any) and wholesale and retail channels,
including selection, compensation, and management. (2 pages)Advertising, Sales Promotions, PR Plans: A description of the proposed promotional activities for the product. (2 pages)
Budget for 3 Years: (1 page)Forecast revenue (units sold x price)Assume Product CostsCost of Marketing ActivitiesHow much will we make?

Category

Points

%

Description

Content

48

75%

Marketing Plan addresses Channels of Distribution. Advertising, Sales, PR, and the required Budget in sufficient detail

Writing and grammar

17

25%

Submission is clear in its communication and free of errors

Total

65

100%

A quality paper will meet or exceed all of the above requirements.

This international marketing plan assignment gives you the opportunity
to practice developing an integrated business and marketing strategy for
a global product of your choice. It also helps you develop a strong
business-oriented written proposal and communication expertise. As the
course progresses, you will be developing each of the elements of this
marketing plan. Good marketing plans come in many different formats.

For this plan you are marketing an existing product to a country
different than where you live. Ideally the product should not be in the
country already.

You can use the Internet, online library resources, and other electronic
sources available to you. You also have many other sources of potential
information:

Content grading will look at clarity of thinking, understanding and
application of basic marketing principles, and creative but realistic
use of marketing tools. Explorations of your options and choices are an
important part of your demonstration of your mastery of this proposal.
Your instructor will look at your plan from the point of view of a
business proposal. Have you thought through and considered your options
and the details of your proposal? Have you looked at the entire
strategy, the “big picture” while still considering the more detailed
elements that make for a successful implementation?

All submissions must be typed and double-spaced. Proper spelling,
grammar, clarity, and style appropriate for a business proposal are
expected and will be graded. The final International Marketing Plan
should be minimum 15-20 pages in length.

This International Marketing Plan will make the course come alive! You,
your fellow students, and your instructor will work together to make
this a living, breathing application of the marketing principles you
will learn during the course.

MARKETING PLAN OUTLINE AND GRADING ALLOCATION

Part 1 (70 Pts) of your marketing plan is due by the end of week 2. You will complete sections A-C of your marketing plan.

Part 2 (70 Pts) of your marketing plan is due by the end of week 4. You will complete sections D & E of your marketing plan:

Part 3 (65 Pts) of your marketing plan is due by the end of week 7. You will complete sections F-H of your marketing plan:

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