14 Aug week 2Objective:Based on research of the internal and external environment, dete

week 2Objective:Based on research of the internal and external environment, determine strategic new directionExpectations:Begin by reviewing the entire marketing plan outlined in the Week 1 materials so you have a strong understanding of where you are headed.Instructions for the first section of the Strategic Marketing Plan for the company selected and approved as follows:Using the Marketing Plan Worksheets as guides, prepare the following analysis:Provide a Situational Analysis of the current Internal and Customer EnvironmentsResearch and prepare an analysis of the External EnvironmentComplete SWOT Analysis and SWOT MatrixDevelop at least 3 Competitive Advantages based on SWOT analysisDevelop a Strategic Focus from the most sustainable competitive advantages.Format:APA Format RequiredAbstract RequiredTitle Page and Reference PageUse APA formatted headers and subheads as needed.A minimum of 6 outside references required.6-8 pages, not including title page, abstract and reference page.week 4Part 2 Target Market Segmentation & Product StrategyContinued Development of Strategic Plan includes:Analysis of potential customers, segmentation of market and selection of Primary and Secondary Target Market that supports the Strategic Focus.Development of Product Strategies aligned with Strategic FocusFormat:APA Format RequiredAbstract RequiredTitle Page and Reference PageUse APA formatted headers and subheads as needed.A minimum of 6 outside references required.6-8 pages, not including title page, abstract and reference page.week 6Part 3 Pricing, Distribution & Integrated Communication Strategies Implementation PlanComplete final sections of Strategic Marketing Plan and create one seamless document including feedback and changes suggested throughout the course. Additional content to should include:Development of Pricing Strategies aligned with Strategic FocusDevelopment of Distribution Strategies aligned with Strategic FocusDevelopment of Integrated Communication Strategies aligned with Strategic FocusDevelopment of Implementation Plan.Format:APA Format RequiredExecutive SummaryTitle Page and Reference PageUse APA formatted headers and subheads as needed.A minimum of 15 outside references required.18-24 pages, not including title page, abstract and reference page.week 7sentation of Final Strategic Marketing Plan -Prepare to present your findings and recommendations to the Board of Directors of your Strategic Marketing Plan company. Your objective is to persuade the board to approve your recommendations for changes in their marketing strategy and all phases of implementation.Since this is the Board of Directors, do not provide historical, or background information about the company unless it is key to the rationale of your recommendations.Your presentation should include:Findings uncovered in the SWOT analysis that are the basis for your recommendationOverall strategy recommendation based on competitive advantageAnalysis and description of target audience as it applies to this strategyStrategy decisions in all 4 areas of Product, Price, Distribution and Communications and rationaleImplementation plan and conclusions.You must include notes or record the presentation via Collaborate to simulate a live presentation.Format: 18 to 22 Slide. The presentation can be formatted in 3 different ways:Develop PPT and add an audio track of your presentation using MS Office or other presentation tool of choice.Use Collaborate Live Classroom to upload your PPT and present your information. Archive the presentation.Develop PPT and use the notes feature to provide a complete written text only of your presentationObjective:Based on research of the internal and external environment, determine strategic new directionExpectations:Begin by reviewing the entire marketing plan outlined in the Week 1 materials so you have a strong understanding of where you are headed.Instructions for the first section of the Strategic Marketing Plan for the company selected and approved as follows:Using the Marketing Plan Worksheets as guides, prepare the following analysis:Provide a Situational Analysis of the current Internal and Customer EnvironmentsResearch and prepare an analysis of the External EnvironmentComplete SWOT Analysis and SWOT MatrixDevelop at least 3 Competitive Advantages based on SWOT analysisDevelop a Strategic Focus from the most sustainable competitive advantages.Format:APA Format RequiredAbstract RequiredTitle Page and Reference PageUse APA formatted headers and subheads as needed.A minimum of 6 outside references required.6-8 pages, not including title page, abstract and reference page.week 4Part 2 Target Market Segmentation & Product StrategyPart 3 Pricing, Distribution & Integrated Communication Strategies Implementation PlanComplete final sections of Strategic Marketing Plan and create one seamless document including feedback and changes suggested throughout the course. Additional content to should include:Development of Pricing Strategies aligned with Strategic FocusDevelopment of Distribution Strategies aligned with Strategic FocusDevelopment of Integrated Communication Strategies aligned with Strategic FocusDevelopment of Implementation Plan.Format:APA Format RequiredExecutive SummaryTitle Page and Reference PageUse APA formatted headers and subheads as needed.A minimum of 15 outside references required.18-24 pages, not including title page, abstract and reference page.week 7Prepare to present your findings and recommendations to the Board of Directors of your Strategic Marketing Plan company. Your objective is to persuade the board to approve your recommendations for changes in their marketing strategy and all phases of implementation.Since this is the Board of Directors, do not provide historical, or background information about the company unless it is key to the rationale of your recommendations.Your presentation should include:Format: 18 to 22 Slide. The presentation can be formatted in 3 different ways:

Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.