14 Aug .2em;=”” color:=”” rgb(224,=”” 0,=”” 26);=”” font-family:=”” arial,=”” helvetica

.2em;=”” color:=”” rgb(224,=”” 0,=”” 26);=”” font-family:=”” arial,=”” helvetica,=”” sans-serif;=”” background-color:=”” rgb(255,=”” 255,=”” 255);”=””>.2em;=”” color:=”” rgb(224,=”” 0,=”” 26);=”” font-family:=”” arial,=”” helvetica,=”” sans-serif;=”” background-color:=”” rgb(255,=”” 255,=”” 255);”=””>.2em;=”” color:=”” rgb(224,=”” 0,=”” 26);=”” font-family:=”” arial,=”” helvetica,=”” sans-serif;=”” background-color:=”” rgb(255,=”” 255,=”” 255);”=””>.2em;=”” color:=”” rgb(224,=”” 0,=”” 26);=”” font-family:=”” arial,=”” helvetica,=”” sans-serif;=”” background-color:=”” rgb(255,=”” 255,=”” 255);”=””>Week 1 Defining Public Relations PaperIndividual Assignment: Defining Public Relations Paper Resources: University Library, Internet Write a 700- to 1,050-word paper in which you define PR. Include in your paper:o Explain your personal definition of PR and definitions from three different sources, such as the Public Relations Society of America, text books, and so forth.o Compare and contrast these definitions in your paper.o Explain why you think there are so many different definitions of PR.o Prepare to discuss this assignment in class.o Format your paper according to APA standards.Week 2 Team Assignment Public Relations Campaign Overview PaperLearning Team Assignment: Public Relations Campaign: Overview Paper Resources: University Library, Internet, and the Virtual Organizations can be found on your student Web site at.ecampus.phoenix.edu/”>http://www.ecampus.phoenix.edu. Select a PR scenario from the following list:o An organization is planning to introduce a new product or service in another country.o An organization wants to position itself as a leader in embracing diversity in the workplace.o An organization is experiencing security issues associated with operating on the Internet.o An organization is moving one of its manufacturing facilities to another country to maximize labor cost reductions.o An organization is re-evaluating its current PR policies and strategizing future PR campaigns. It is trying to utilize both good corporate citizenship (goodwill) and crisis management (ill-will) PR approaches. Selectone of the Virtual Organizations that operates in your selected scenario. This organization will be the basis for your PR Campaign. Attainyour instructors approval before starting this project. Preparea 1,050- to 1,750-word detailed outline of your campaign addressing the following:o Identify the selected organizations PR issues based on your selected scenario.o Identify your target audience for the PR Campaign.o Discuss ethical implications related to the PR issues.o Develop a market research plan to support your PR Campaign strategy development.o Analyze how the PR Campaign will affect the marketing function of the organization.o Analyze the similarities and differences between proactive and reactive PR. Format your paper according to APA standards.Week 3 Functions of Public Relations PaperIndividual Assignment:Functions of Public Relations Papero Resources: University Library, Interneto Select an organization with which you are familiar, and identify an issue within that organization that would have both organizational and societal implications.o Write a 1,050- to 1,400-word paper in which you complete the following:o Explain the organizational and societal functions of PR.o Identify an issue within that organization that would have both organizational and societal implications.o For that organization, explain how you would address both the organizational and societal audiences.o Format according to APA standards.Week 4 Learning Team Assignment Public Relations Campaign Strategy Paper. Learning Team Assignment: Public Relations Campaign: Strategy Paper Resources: University Library, Internet Write a 1,250- to 2,000-word paper in which you recommend strategies to build media relations and generate publicity for the organization selected in Learning Team Meeting One. Address the following in your Strategy Paper: o List objectives for the PR Campaign. o Identify the organizations publics. o Identify the risks in the strategy.o Write a media release and create a media distribution list for the media release.o Develop a tactical plan utilizing at least five of the following PR tools:Event planningOpen house Press conferenceCommunity eventSponsorshipCorporate newsletterinternal or externalDirect mailInternet or intranetPromotional itemsPromotionssweepstakesSpokesperson o Evaluatethe business implications of your PR CampaignWeek 5 Team Assignment Public Relations Campaign Final.3;=”” color:=”” rgb(58,=”” 58,=”” 58);=”” font-family:=”” arial,=”” helvetica,=”” sans-serif;=”” font-size:=”” 13px;=”” background-color:=”” rgb(255,=”” 255,=”” 255);”=””>Learning Team Instructions: Final Paper and Presentation Resources: University Library, Internet Prepare 15-17 MicrosoftPowerPointslides with speaker notes illustrating the strategy and tactics of your PR Campaign. Write a 3,750- to 4,500-word paper integrating revised versions of your previous Learning Team Assignments. Include the following elements in your PR Campaign:o An executive summaryo An analysis of the relationship between the PR Campaign and marketing within theintegrated marketing communicationsprogram of the organization.o An analysis of the impact of ethical considerationso An analysis of the impact of technology considerationso Globalization considerationso A crisis management plano A budget:Based on the Virtual Organization previously selected, allocate the resources using the annual budget level as provided by faculty. Strategies to evaluate the effectiveness of the campaign Format according to APA standards.Individual Assignment: Defining Public Relations Paper Resources: University Library, Internet Write a 700- to 1,050-word paper in which you define PR. Include in your paper:o Explain your personal definition of PR and definitions from three different sources, such as the Public Relations Society of America, text books, and so forth.o Compare and contrast these definitions in your paper.o Explain why you think there are so many different definitions of PR.o Prepare to discuss this assignment in class.o Format your paper according to APA standards.Learning Team Assignment: Public Relations Campaign: Overview Paper Resources: University Library, Internet, and the Virtual Organizations can be found on your student Web site at.ecampus.phoenix.edu/”>http://www.ecampus.phoenix.edu. Select a PR scenario from the following list:o An organization is planning to introduce a new product or service in another country.o An organization wants to position itself as a leader in embracing diversity in the workplace.o An organization is experiencing security issues associated with operating on the Internet.o An organization is moving one of its manufacturing facilities to another country to maximize labor cost reductions.o An organization is re-evaluating its current PR policies and strategizing future PR campaigns. It is trying to utilize both good corporate citizenship (goodwill) and crisis management (ill-will) PR approaches. Selectone of the Virtual Organizations that operates in your selected scenario. This organization will be the basis for your PR Campaign. Attainyour instructors approval before starting this project. Preparea 1,050- to 1,750-word detailed outline of your campaign addressing the following:o Identify the selected organizations PR issues based on your selected scenario.o Identify your target audience for the PR Campaign.o Discuss ethical implications related to the PR issues.o Develop a market research plan to support your PR Campaign strategy development.o Analyze how the PR Campaign will affect the marketing function of the organization.o Analyze the similarities and differences between proactive and reactive PR. Format your paper according to APA standards.Individual Assignment:Functions of Public Relations Papero Resources: University Library, Interneto Select an organization with which you are familiar, and identify an issue within that organization that would have both organizational and societal implications.o Write a 1,050- to 1,400-word paper in which you complete the following:o Explain the organizational and societal functions of PR.o Identify an issue within that organization that would have both organizational and societal implications.o For that organization, explain how you would address both the organizational and societal audiences.o Format according to APA standards.. Learning Team Assignment: Public Relations Campaign: Strategy Paper Resources: University Library, Internet Write a 1,250- to 2,000-word paper in which you recommend strategies to build media relations and generate publicity for the organization selected in Learning Team Meeting One. Address the following in your Strategy Paper: o List objectives for the PR Campaign. o Identify the organizations publics. o Identify the risks in the strategy.o Write a media release and create a media distribution list for the media release.o Develop a tactical plan utilizing at least five of the following PR tools:Event planningOpen house Press conferenceCommunity eventSponsorshipCorporate newsletterinternal or externalDirect mailInternet or intranetPromotional itemsPromotionssweepstakesSpokesperson o Evaluatethe business implications of your PR Campaign Resources: University Library, Internet Prepare 15-17 MicrosoftPowerPointslides with speaker notes illustrating the strategy and tactics of your PR Campaign. Write a 3,750- to 4,500-word paper integrating revised versions of your previous Learning Team Assignments. Include the following elements in your PR Campaign:o An executive summaryo An analysis of the relationship between the PR Campaign and marketing within theintegrated marketing communicationsprogram of the organization.o An analysis of the impact of ethical considerationso An analysis of the impact of technology considerationso Globalization considerationso A crisis management plano A budget:Based on the Virtual Organization previously selected, allocate the resources using the annual budget level as provided by faculty.

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