14 Aug Complete the following for your marketing plan: Determine the pricing strategy y
Complete the following for your marketing plan: Determine the pricing strategy you will employ along with your justification.Perform
a breakeven analysis to determine how many customers you will need to
make your business financially viable. Outline your distribution
strategy.Determine if there are additional channels you should pursue and why. Prepare your integrated marketing communications plan.Discuss
the key themes of your campaign and link them to how your business,
service, or product will satisfy your target market needs.Describe
each element of the promotional mix in detail and explain how you will
integrate the different elements of your promotional mix toward the
target market using the key themes.This
includes the following elements: Advertising Public relations Sales
promotion Personal selling Direct marketing Interactive marketingDevelop
an implementation schedule for your marketing plan. Outline the time
frame for the different media campaigns and specify milestones.You
should outline who will be responsible for each action item and how you
will track the deadlines to ensure the plan stays on schedule. Explain
how you will evaluate the effectiveness of your marketing plan.Discuss the use of a marketing dashboard and provide a sample dashboard for your plan.Submit
a 5- to 6-page paper written in APA format. Search the South University
online library for peer-reviewed articles to justify your marketing
plan. Include a minimum of three peer-reviewed articles for your paper.
Additionally, you have been asked to prepare a budget. The budget should
include estimates of forecasted sales, direct cost of sales, and your
marketing expense budget. (Create an Excel sheet with the budget
estimates and then copy/paste into your Word document.)
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