14 Aug Overview The objective of this assignment is to go beyond theory to provide y

Overview
The objective of this assignment is to go beyond theory to provide you
with the necessary tools to apply the marketing concepts presented during the
week to your consumer experience or to your organization or the industry in
which it operates.
At the completion of this assignment you will
achieve the following module objective:
Measure and interpret Customer Value.

Instructions
1. Each student will research the assignment and post his/her response
individually by the due date on the corresponding group forum (always on Sunday
before midnight). Read the syllabus for a list of important points to follow.
2.
You will have three days to respond to other
students contributions challenging others postings; helping others understand
a concept through experiences, examples, and explanations; commenting on
others postings and contributing value to the learning. The MINIMUM number of participation
postings is TWO.

Rubric
The following rubric
will be used to grade your work.

Tasks

Expert

Acceptable

Unacceptable

Incorporation
of Course Concepts

Adequate
course concepts are highlighted and connected to the application, showing
good understanding.
(26-40 points)

Some
course concepts are highlighted or connected to the application, showing some
understanding.
(11-25 points)

Course
concepts are not highlighted nor connected to the application.

(0-10 points)

Quality
of Analysis
Critical
Thinking

Adequate
analysis; shows real depth of understanding of main issue(s) and its
implication, arguments well supported with details.
(26-40
points)

Some
analysis, main issue(s) understood but not analyzed adequately, some details.

(11-25 points)

Inadequate
analysis, main issue(s) not understood, not much details

(0-10 points)

Interaction

Responded
well within time so that others can benefit from posting.

(15-20 points)

Responded
towards the end. Showed some interaction with others.

(7-15 points)

Posted
original submission late. Showed no interaction with others.
(0-7 points)

Customer Value
In this personal application assignment you will work on one product
category or service offered by the organization you
work for. If this is not
possible, select one product of an organization in which you have worked
before, or an organization you would like to work for in the future.

1)
You will need to get
access to the magazine Consumer Reports or any other consumer evaluation of a
product category (see the example included under Personal Application 1 in
this session content). You do not have to use the library link to get the
information you need, you can google
it if you want. However, if you want free access to the magazine you can get it
through FIU library. Follow these steps:
a.
Go to the FIU Library login
page (.ezproxy.fiu.edu/login”>https://login.ezproxy.fiu.edu/login) and sign-in with the username
and password that you use to login to BB and your FIU email account.
b.
On the home page search for Consumer Reports. Scroll
down and select from the list of options the one named Consumer Reports online.
Click on the link next to Click here for full text options. On the new page
select the first option LexisNexis Academic.
c.
Then type on the search terms box the product or
service category. For example, I typed razors and cereals.
2)
Select from the list of references the most recent
one that has a PDF file. Look for a Ratings Table that includes a performance
index and price per brand (see attached examples).
3)
Construct a Customer Value Map like the one
included in Chapter 4 (pg. 134-135). In order to do so you need to calculate
the relative performance, and plot them according to the corresponding price.
The Fair Price Line is the regression of price by performance.
4)
Interpret the Value Map. Connect the material in the course to your explanations. Highlight your connection(s) and
concepts (refer to the syllabus for an example).Locate your organizations product or service on
the map. Discuss how would you improve your brands perceived customer value?
5)
Since it is hard to post the graph directly in the discussion
forum attach a file with the graph and post your interpretation. Please be
careful to post in the corresponding forum. Include the reference.
6)
Comment on other students value maps.

OverviewThe objective of this assignment is to go beyond theory to provide you
with the necessary tools to apply the marketing concepts presented during the
week to your consumer experience or to your organization or the industry in
which it operates. At the completion of this assignment you will
achieve the following module objective: Measure and interpret Customer Value.Instructions1. Each student will research the assignment and post his/her response
individually by the due date on the corresponding group forum (always on Sunday
before midnight). Read the syllabus for a list of important points to follow.2.
You will have three days to respond to other
students contributions challenging others postings; helping others understand
a concept through experiences, examples, and explanations; commenting on
others postings and contributing value to the learning. The MINIMUM number of participation
postings is TWO. RubricThe following rubric
will be used to grade your work.TasksExpertAcceptableUnacceptableIncorporation
of Course ConceptsAdequate
course concepts are highlighted and connected to the application, showing
good understanding.(26-40 points)Some
course concepts are highlighted or connected to the application, showing some
understanding.(11-25 points)Course
concepts are not highlighted nor connected to the application.(0-10 points)Quality
of AnalysisCritical
ThinkingAdequate
analysis; shows real depth of understanding of main issue(s) and its
implication, arguments well supported with details. (26-40
points)Some
analysis, main issue(s) understood but not analyzed adequately, some details.
(11-25 points)Inadequate
analysis, main issue(s) not understood, not much details (0-10 points)InteractionResponded
well within time so that others can benefit from posting.(15-20 points)Responded
towards the end. Showed some interaction with others.(7-15 points)Posted
original submission late. Showed no interaction with others.(0-7 points)Customer ValueIn this personal application assignment you will work on one product
category or service offered by the organization you
work for. If this is not
possible, select one product of an organization in which you have worked
before, or an organization you would like to work for in the future.1)
You will need to get
access to the magazine Consumer Reports or any other consumer evaluation of a
product category (see the example included under Personal Application 1 in
this session content). You do not have to use the library link to get the
information you need, you can google
it if you want. However, if you want free access to the magazine you can get it
through FIU library. Follow these steps:a.
Go to the FIU Library login
page (.ezproxy.fiu.edu/login”>https://login.ezproxy.fiu.edu/login) and sign-in with the username
and password that you use to login to BB and your FIU email account.b.
On the home page search for Consumer Reports. Scroll
down and select from the list of options the one named Consumer Reports online.
Click on the link next to Click here for full text options. On the new page
select the first option LexisNexis Academic.c.
Then type on the search terms box the product or
service category. For example, I typed razors and cereals.2)
Select from the list of references the most recent
one that has a PDF file. Look for a Ratings Table that includes a performance
index and price per brand (see attached examples).3)
Construct a Customer Value Map like the one
included in Chapter 4 (pg. 134-135). In order to do so you need to calculate
the relative performance, and plot them according to the corresponding price.
The Fair Price Line is the regression of price by performance.4)
Interpret the Value Map. Connect the material in the course to your explanations. Highlight your connection(s) and
concepts (refer to the syllabus for an example).Locate your organizations product or service on
the map. Discuss how would you improve your brands perceived customer value?5)
Since it is hard to post the graph directly in the discussion
forum attach a file with the graph and post your interpretation. Please be
careful to post in the corresponding forum. Include the reference.6)
Comment on other students value maps.

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