14 Aug Review Test Submission: Quiz 7 S 2015 Course 15SPBUS435350 INTERNATIO

Review
Test Submission: Quiz 7 S 2015

Course

15SPBUS435350
INTERNATIONAL MARKETING

Test

Quiz
7 S 2015

Results Displayed

All
Answers, Submitted Answers, Correct Answers

Question 1
1 out of 1 points

What
is USP?

Answers:

universal selling proposition

.gif” alt=”Correct”>
unique selling proposition

universal segment positioning

unique selling position

Question 2
1 out of 1 points

Lifebuoy, a
Unilever soap, stamped its brand and social message of washing hands on rotis
(Indian bread) delivered to pilgrims at a holy Hindu festival. This unique
method of advertising illustrates how international marketers need to be
creative when segmenting their markets. Which of the following properties of
segmentation does this example seek to address?

Answers:

.gif” alt=”Correct”>
Segments need to be accessible

Segments should be sizable

Segments do not matter

Segments should be identifiable

Question 3
1 out of 1 points

Which
of the following segmentation approaches cuts across national boundaries?

Answers:

behavioral segmentation

.gif” alt=”Correct”>
global segmentation

benefit segmentation

micro segmentation

Question 4
1 out of 1 points

Usage
rate of a product is ________ segmentation.

Answers:

benefit based

demographic

.gif” alt=”Correct”>
behavior based

geographic

Question 5
0 out of 1 points

Perrier
positions itself as an expensive brand of water and highlights its French
associations as a symbol of the brand mystique. Which of the following
positioning strategies is Perrier using?

Answers:

global consumer culture positioning

local consumer culture positioning

geographic

.gif” alt=”Correct”>
foreign consumer culture positioning

Question 6
0 out of 6 points

Match
the following. Each correct answer is worth 1 point.

o

Question

global
brand is portrayed as an intrinsic part of the local culture

global
brand as a symbol of a global consumer culture

.gif” alt=”Correct”>

Strategy
to use in emerging markets that are in an early stage of economic
development

.gif” alt=”Correct”>

Strategy
to use if every local player is using an LCCP strategy.

.gif” alt=”Correct”>

Strategy
when a company emphasizes that it is using local produce and local
employees.

.gif” alt=”Correct”>

Positioning
a brand as part of American heritage

.gif” alt=”Correct”>

o
o

All Answer Choices

A.
NCCP

B.
GCCP strategy

C.
CCCP

D.
MCCP

E.
FCCP

F.
LCCP strategy

Question 7
1 out of 1 points

Which
of the following products are most likely to use a universal positioning
appeal?

Answers:

Products that are developed in the home country.

Products that are culturally bound.

Food products.

.gif” alt=”Correct”>
Products that offer benefits or features that are universally
important.

Question 8
0 out of 1 points

In
international marketing, what advantage do local brands enjoy?

Answers:

retailing power

positioning advantage

financial leverage

.gif” alt=”Correct”>
pioneering advantage

Question 9
0 out of 1 points

The Heritage site’s
Index of Economic Freedom can be used to:

Answers:

segment people in the US alone

predict the outcome of elections

evaluate the profitability of an international segment

.gif” alt=”Correct”>
segment nations

Question 10
1 out of 1 points

Why
is per capita GNP a misleading statistic when deciding on which countries to
enter?

Answers:

Because it is valid only for high end products

Because the World Bank has said so.

Because there is a lot of bribery in some countries

.gif” alt=”Correct”>
Because some countries have high income disparities

Review
Test Submission: Quiz 7 S 2015Course15SPBUS435350
INTERNATIONAL MARKETINGTestQuiz
7 S 2015Results DisplayedAll
Answers, Submitted Answers, Correct Answers
Question 11 out of 1 points What
is USP?Answers: universal selling proposition.gif” alt=”Correct”> unique selling proposition universal segment positioning unique selling position
Question 21 out of 1 points Lifebuoy, a
Unilever soap, stamped its brand and social message of washing hands on rotis
(Indian bread) delivered to pilgrims at a holy Hindu festival. This unique
method of advertising illustrates how international marketers need to be
creative when segmenting their markets. Which of the following properties of
segmentation does this example seek to address?Answers:.gif” alt=”Correct”> Segments need to be accessible Segments should be sizable Segments do not matter Segments should be identifiable
Question 31 out of 1 points Which
of the following segmentation approaches cuts across national boundaries?Answers: behavioral segmentation.gif” alt=”Correct”> global segmentationbenefit segmentation micro segmentation
Question 41 out of 1 points Usage
rate of a product is ________ segmentation.Answers: benefit based demographic.gif” alt=”Correct”> behavior based geographic
Question 50 out of 1 points Perrier
positions itself as an expensive brand of water and highlights its French
associations as a symbol of the brand mystique. Which of the following
positioning strategies is Perrier using?Answers: global consumer culture positioning local consumer culture positioning geographic.gif” alt=”Correct”>foreign consumer culture positioning
Question 60 out of 6 points Match
the following. Each correct answer is worth 1 point.o Questionglobal
brand is portrayed as an intrinsic part of the local culture global
brand as a symbol of a global consumer culture.gif” alt=”Correct”>Strategy
to use in emerging markets that are in an early stage of economic
development.gif” alt=”Correct”> Strategy
to use if every local player is using an LCCP strategy..gif” alt=”Correct”> Strategy
when a company emphasizes that it is using local produce and local
employees..gif” alt=”Correct”> Positioning
a brand as part of American heritage.gif” alt=”Correct”>o o All Answer ChoicesA. NCCPB.GCCP strategyC. CCCPD. MCCPE. FCCPF. LCCP strategy
Question 71 out of 1 points Which
of the following products are most likely to use a universal positioning
appeal?Answers: Products that are developed in the home country. Products that are culturally bound. Food products..gif” alt=”Correct”> Products that offer benefits or features that are universally
important.
Question 80 out of 1 points In
international marketing, what advantage do local brands enjoy?Answers: retailing power positioning advantage financial leverage.gif” alt=”Correct”> pioneering advantage
Question 90 out of 1 pointsThe Heritage site’s
Index of Economic Freedom can be used to:Answers: segment people in the US alone predict the outcome of elections evaluate the profitability of an international segment.gif” alt=”Correct”> segment nations
Question 101 out of 1 points Why
is per capita GNP a misleading statistic when deciding on which countries to
enter?Answers: Because it is valid only for high end products Because the World Bank has said so. Because there is a lot of bribery in some countries.gif” alt=”Correct”> Because some countries have high income disparities

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