14 Aug .0001pt”>Question Question 1Questions such as “How often would you buy this prod

.0001pt”>Question Question 1Questions such as “How often would you
buy this product?” and “Which features are of little or no interest
to you?” are often proposed duringa) concept testing.
b) product development.
c) screening.
d) idea generation.
e) test marketing.6 out of 6 pointsCorrect Question 2The main characteristic of a ____ is that
customers are satisfied to the point that they use a service repeatedly over a
period of time.a) service relationship
b) professional marketer
c) high-contact service
d) heterogeneous service
e) client-based relationship6 out of 6 pointsCorrect Question 3Three major ways in which marketers engage in
product differentiation area) product quality, product design and
features, and product support services.
b) product quality, product support services, and packaging.
c) product support services, product design and features, and product
positioning.
d) product positioning, product quality, and product management.
e) product positioning, product design and features, and product promotion. 6 out of 6 pointsCorrect Question 4During which stage of new-product development
does the firm consider profitability?a) Idea generation
b) Testing
c) Business analysis
d) Product development
e) Compatibility research 6 out of 6 pointsCorrect Question 5The degree to which the price of a product
enhances a customer’s satisfaction with the purchase experience and with the
product after the purchase is part of theira) response.
b) reference.
c) interpretation.
d) price satisfaction.
e) price-consciousness.6 out of 6 pointsCorrect Question 6What do all of the following have in common:
tuition, fee, premium, retainer, dues?a) They all must be paid in cash.
b) They are forms of exchange similar to, but not identical with, money.
c) They are forms of exchange similar to, but not identical with, barter.
d) They are different terms for the concept of price.e) They have nothing in common.6 out of 6 pointsCorrect Question 7When marketers emphasize price as an issue
and match or beat the prices of other companies, they are usinga) price competition.
b) nonprice competition.
c) comparative pricing strategies.
d) demand-based pricing.
e) supply-based pricing.6 out of 6 pointsCorrect Question 8What a price means or what it communicates to
customers is calleda) reference.
b) response.
c) interpretation.
d) internalization.
e) signaling.6 out of 6 pointsCorrect Question 9When a company prices one item in a line low
with the intention of selling a higher-priced item in the same line, it is
usinga. bait pricing.
b. a price leader.
c. penetration pricing.
d. price lining.
d. captive pricing.6 out of 6 pointsCorrect Question 10A firm establishes which of the following
pricing objectives to maintain or increase its product’s sales in relation to
total industry sales?a. Cash flow
b. Sales potential
c. Product quality
d. Market share
d. Status quo6 out of 6 pointsCorrect Question 11Price leaders, comparison discounting, and
special-event pricing are applications ofa. psychological pricing.
b. professional pricing.
c. product-line pricing.
d. bait-and-switch.
e. promotional pricing.6 out of 6 pointsCorrect Question 12A product that has more features than those
of its competition, or that is perceived to be of higher quality, warrants using
which type of pricing strategy?a. Custom pricing
b. Special-event pricing
c. Premium pricing
d. Price lining
e. Bait pricing6 out of 6 pointsCorrect Question 13Many companies use more than one marketing
channel to distribute their products to the same target market, a tactic calleda) multiple channeling.
b) strategic channel alliance.
c) intensive distribution.
d) dual distribution.
e) market splitting.0 out of 6 pointscorrect Question 14What is the most expensive physical
distribution function?a) Warehousing
b) Order processing
c) Inventory management
d) Transportation
e) Materials handling 6 out of 6 pointsCorrect Question 15Because of the significant investment many
companies have in the products they sell to customers, they must develop and
maintain adequate varieties of products to meet their customers’ needs. This is
calleda) just-in-time.
b) order processing.
c) inventory management.
d) merchandise stocking.
e) logistical management. 0 out of 6 pointscorrect Question 16The contracting of physical distribution
tasks to third parties who do not have managerial authority within the
marketing channel is known asa) illegal.
b) logistics.
c) warehousing.
d) wholesaling.
e) outsourcing.6 out of 6 pointsCorrect Question 17Merchant wholesalers who specialize in just a
few functions and pass others along to other intermediaries or customers are
calleda) limited-service wholesalers.
b) wholesale service specialists.
c) general-line wholesalers.
d) specialty-line wholesalers.
e) specialty-service wholesalers.6 out of 6 pointsCorrect Question 18Which of the following is a full-service
merchant wholesaler?a) Cash-and-carry wholesaler
b) General merchandise wholesaler
c) Drop shipper
d) Mail-order wholesaler
e) Truck wholesaler6 out of 6 pointsCorrect Question 19An agent that receives goods on consignment
from local sellers and negotiates sales in large, central markets is called acommission merchant.sales branch agent.selling agent.manufacturers agent.broker-agent.Question 20If a store has areas for men’s apparel,
women’s apparel, housewares, cosmetics, and jewelry and competes mostly on the
basis of service, it is a(n)off-price retailerdepartment store.discount store.superstore.supermarket.6 out of 6 pointsCorrect
Question 1Questions such as “How often would you
buy this product?” and “Which features are of little or no interest
to you?” are often proposed duringa) concept testing.
b) product development.
c) screening.
d) idea generation.
e) test marketing.6 out of 6 pointsCorrect Question 2The main characteristic of a ____ is that
customers are satisfied to the point that they use a service repeatedly over a
period of time.a) service relationship
b) professional marketer
c) high-contact service
d) heterogeneous service
e) client-based relationship6 out of 6 pointsCorrect Question 3Three major ways in which marketers engage in
product differentiation area) product quality, product design and
features, and product support services.
b) product quality, product support services, and packaging.
c) product support services, product design and features, and product
positioning.
d) product positioning, product quality, and product management.
e) product positioning, product design and features, and product promotion. 6 out of 6 pointsCorrect Question 4During which stage of new-product development
does the firm consider profitability?a) Idea generation
b) Testing
c) Business analysis
d) Product development
e) Compatibility research 6 out of 6 pointsCorrect Question 5The degree to which the price of a product
enhances a customer’s satisfaction with the purchase experience and with the
product after the purchase is part of theira) response.
b) reference.
c) interpretation.
d) price satisfaction.
e) price-consciousness.6 out of 6 pointsCorrect Question 6What do all of the following have in common:
tuition, fee, premium, retainer, dues?a) They all must be paid in cash.
b) They are forms of exchange similar to, but not identical with, money.
c) They are forms of exchange similar to, but not identical with, barter.
d) They are different terms for the concept of price.e) They have nothing in common.6 out of 6 pointsCorrect Question 7When marketers emphasize price as an issue
and match or beat the prices of other companies, they are usinga) price competition.
b) nonprice competition.
c) comparative pricing strategies.
d) demand-based pricing.
e) supply-based pricing.6 out of 6 pointsCorrect Question 8What a price means or what it communicates to
customers is calleda) reference.
b) response.
c) interpretation.
d) internalization.
e) signaling.6 out of 6 pointsCorrect Question 9When a company prices one item in a line low
with the intention of selling a higher-priced item in the same line, it is
usinga. bait pricing.
b. a price leader.
c. penetration pricing.
d. price lining.
d. captive pricing.6 out of 6 pointsCorrect Question 10A firm establishes which of the following
pricing objectives to maintain or increase its product’s sales in relation to
total industry sales?a. Cash flow
b. Sales potential
c. Product quality
d. Market share
d. Status quo6 out of 6 pointsCorrect Question 11Price leaders, comparison discounting, and
special-event pricing are applications ofa. psychological pricing.
b. professional pricing.
c. product-line pricing.
d. bait-and-switch.
e. promotional pricing.6 out of 6 pointsCorrect Question 12A product that has more features than those
of its competition, or that is perceived to be of higher quality, warrants using
which type of pricing strategy?a. Custom pricing
b. Special-event pricing
c. Premium pricing
d. Price lining
e. Bait pricing6 out of 6 pointsCorrect Question 13Many companies use more than one marketing
channel to distribute their products to the same target market, a tactic calleda) multiple channeling.
b) strategic channel alliance.
c) intensive distribution.
d) dual distribution.
e) market splitting.0 out of 6 pointscorrect Question 14What is the most expensive physical
distribution function?a) Warehousing
b) Order processing
c) Inventory management
d) Transportation
e) Materials handling 6 out of 6 pointsCorrect Question 15Because of the significant investment many
companies have in the products they sell to customers, they must develop and
maintain adequate varieties of products to meet their customers’ needs. This is
calleda) just-in-time.
b) order processing.
c) inventory management.
d) merchandise stocking.
e) logistical management. 0 out of 6 pointscorrect Question 16The contracting of physical distribution
tasks to third parties who do not have managerial authority within the
marketing channel is known asa) illegal.
b) logistics.
c) warehousing.
d) wholesaling.
e) outsourcing.6 out of 6 pointsCorrect Question 17Merchant wholesalers who specialize in just a
few functions and pass others along to other intermediaries or customers are
calleda) limited-service wholesalers.
b) wholesale service specialists.
c) general-line wholesalers.
d) specialty-line wholesalers.
e) specialty-service wholesalers.6 out of 6 pointsCorrect Question 18Which of the following is a full-service
merchant wholesaler?a) Cash-and-carry wholesaler
b) General merchandise wholesaler
c) Drop shipper
d) Mail-order wholesaler
e) Truck wholesaler6 out of 6 pointsCorrect Question 19An agent that receives goods on consignment
from local sellers and negotiates sales in large, central markets is called acommission merchant.sales branch agent.selling agent.manufacturers agent.broker-agent.Question 20If a store has areas for men’s apparel,
women’s apparel, housewares, cosmetics, and jewelry and competes mostly on the
basis of service, it is a(n)off-price retailerdepartment store.discount store.superstore.supermarket.6 out of 6 pointsCorrect

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