14 Aug Week 4Assignment 1.strayer.edu/webapps/blackboard/execute/uploadAssignment?conte

Week 4Assignment 1.strayer.edu/webapps/blackboard/execute/uploadAssignment?content_id=_11536505_1&course_id=_117017_1&assign_group_id=&mode=view”>Week 4 Assignment 1 SubmissionContentIf you are using the Blackboard Mobile Learn iOS App, please click “View in Browser”Click the link above to submit your assignment.Students, please view the “Submit a Clickable Rubric Assignment” in the Student Center. Instructors, training on how to grade is within the Instructor Center.Marketing Plan 1Due Week 4 and worth 300 pointsUse the Internet or the Strayer Library to familiarize yourself with an industry and then create a fictional start-up company that is entering a foreign (non U.S.) market with a good or service. Your fictitious company may export an existing good or service to a foreign business market (e.g., developing Websites for a foreign firm that targets the U.S. market). You will create a marketing plan for your start-up company.Write a five to six (5-6) page paper in which you :Describe your company and its product in terms of its marketability.Determine the key strengths and weaknesses of your company, as well as the opportunities and threats it faces within its industry.Explain the marketing objectives of your company that are based on the findings of your secondary market research. Your marketing objectives should, at a minimum, address potential customer profile and market segmentation. Explain the manner in which you conducted your secondary market research.Outline the marketing goals in terms of the target market you selected, and describe the manner in which you would use marketing mix to reach that target market.Describe the key method(s) that the company will use to implement the marketing mix that you have developed. The methodology should, at a minimum, focus on the details of the different elements of the market mix and how your company will focus them on the target market.Use at least two (2) quality references. Note: Wikipedia and other Websites do not quality as academic resources.Your assignment must follow these formatting requirements:Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, the students name, the professors name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.The specific course learning outcomes associated with this assignment are:Explain the fundamentals of marketing including product, price, distribution, and promotion in a global environment.Determine the marketing planning process, market segmentation, and the development of the key elements of a marketing strategy.Determine the elements of marketing research.Use technology and information resources to research issues in marketing.Write clearly and concisely about marketing using proper writing mechanics.Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.Marketing Plan 2Due Week 10 and worth 300 pointsYou created a fictional start-up company entering a foreign (non U.S.) market with a good or service. Here you will continue to work on your marketing plan for the good or service the company is offering.Write a five to six (5-6) page paper in which you:Provide a detailed description of your company. The description should include, at a minimum, the products name, trademark, color, shape, packaging, labeling, and any characteristics that you deem relevant.Describe the companys target market in terms of its size, competitors, and the specific needs and wants of potential customers that your product or service is likely to satisfy.Analyze the pricing strategy relative to the companys pricing objective, and internal and external factors that could affect the pricing of the companys goods or services.Determine the distribution strategy in terms of your target market, location, and selection of distribution channels.Outline the promotional strategy in relation to marketing objectives, advertising program, and public relations activity.Use at least two (2) quality references. Note: Wikipedia and other Websites do not quality as academic resources.Your assignment must follow these formatting requirements:Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.The specific course learning outcomes associated with this assignment are:Understand the key elements of business marketing including product, price, distribution, and promotion.Determine the marketing planning process, market segmentation, and the development of the key elements of a marketing strategy.Identify the key factors in establishing price.Describe logistics and marketing distribution channels.Explain the considerations of a promotional mix.Explain the key components of consumer and business sales promotion.Determine the roles of integrated marketing communications, advertising, and public relations in marketing.Use technology and information resources to research issues in marketing.Write clearly and concisely about marketing using proper writing mechanicsWeek 4 Assignment 1 SubmissionIf you are using the Blackboard Mobile Learn iOS App, please click “View in Browser”Click the link above to submit your assignment.Students, please view the “Submit a Clickable Rubric Assignment” in the Student Center. Instructors, training on how to grade is within the Instructor Center.Due Week 4 and worth 300 pointsUse the Internet or the Strayer Library to familiarize yourself with an industry and then create a fictional start-up company that is entering a foreign (non U.S.) market with a good or service. Your fictitious company may export an existing good or service to a foreign business market (e.g., developing Websites for a foreign firm that targets the U.S. market). You will create a marketing plan for your start-up company.Write a five to six (5-6) page paper in which you :Your assignment must follow these formatting requirements:The specific course learning outcomes associated with this assignment are:Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.Due Week 10 and worth 300 pointsYou created a fictional start-up company entering a foreign (non U.S.) market with a good or service. Here you will continue to work on your marketing plan for the good or service the company is offering.Write a five to six (5-6) page paper in which you:Your assignment must follow these formatting requirements:The specific course learning outcomes associated with this assignment are:

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