14 Aug Case Assignment Mod 4 MKT 301 To start off this assignment, first make sure to

Case
Assignment Mod 4 MKT 301

To start off this assignment, first make
sure to review the required background materials carefully and make sure you
have a solid understanding of the various pricing strategies and when they are
typically used. There is also a listing
of optional readings that may help you with the concepts and could serve as
useful references for this assignment.

Once you have finished reviewing the
background materials, think carefully about the following situations and write
a four to five page paper discussing what pricing strategy you would recommend
in each of the situations. For each
recommendation, make sure to explain your reasoning and to cite one of the
required background readings in support of your recommendation:
1.A company has developed a new 3D
television with outstanding displays.
The company has a patent on a new technology that doesnt require
glasses to see the 3D effect and has a display far better than those of any
competitors 3D televisions. The company
still has to compete with other television manufacturers, but because of the
patent and superior technology it is likely to have a large advantage in the 3D
television market for at least a year or two.
2.A brand new company has developed a new
dishwater detergent which is comparable to other major brands in quality, but
the company has developed a new manufacturing technology that over a period of
time should be able to produce detergent at a cheaper cost than any
competitor. The cost of the new
manufacturing equipment was high, but once the equipment is paid off it should
be very cheap to produce each bottle of detergent.
3.You have just opened up a new electronics
shop and Apple will be releasing their latest iPhone in a few days. You are confident that once customers come
into your shop they will be impressed with your large selection and
knowledgeable and friendly sales staff and will become loyal customers. However, given the nearby location of Best
Buy and other popular electronics shops it will be a challenge to get customers
into your shop. So the first big pricing
decision you have to make is what to charge for iPhones.
4.You have started a new fashion company,
and your partner in this business is one of the top designers in Italy. You and your business partners plan is to
become known as one of the premier manufacturers and designers of blue jeans in
the world, and hope to have a very high end brand well known among the wealthy
and fashion conscience.

Assignment Expectations
Answer the assignment questions directly.
Stay focused on the precise assignment
questions, don’t go off on tangents or devote a lot of space to summarizing
general background materials.
Make sure to use reliable and credible
sources as your references. Articles published in established newspapers or
business journals/magazines are preferred.
If you find articles on the internet, make sure it is from a credible
source.
Reference your sources of information with
both a bibliography and in-text citations. See the Student Guide to Writing a
High-Quality Academic Paper, including pages 13-14 on in-text citations.
Another resource is the Writing Style Guide, which is found under My
Resources in the TLC portal.

Privacy Policy | Contact
MKT
301 SLP MOD 4

By now you should have a pretty good idea
about the major information sources available on the company you have chosen
for your SLPs. Unfortunately, few if any
companies will directly admit what pricing strategy they use. Most will say of course we are charging you
the lowest possible price. But find out
what you can about your companys pricing strategy and also do some research on
what some of your companys competitors charge for the same products.

When you have finished researching about
your companys prices, answer the following questions:
1.How does your companys prices compare to
competitors who sell the same or similar products? Overall, does your companys prices seem high
or low?
2.Do you think your company is basing their
pricing mostly on cost (such as a cost-plus approach) or are other factors at
play? Consider the concepts of prestige
pricing in DAntonio (2012) or value-based pricing mentioned in the Pearson
tutorial.
3.Discuss at least three other pricing
strategies from DAntonio (2012), Paley
(2006), or the Pearson tutorial and explain whether or not you think
your company is using these strategies.
Explain your reasoning, and remember to cite the sources where you read
about the pricing strategies from in your answer.

SLP Assignment Expectations
Answer the assignment questions directly.
Stay focused on the precise assignment
questions, don’t go off on tangents or devote a lot of space to summarizing
general background materials.
Make sure to use reliable and credible
sources as your references. Articles published in established newspapers or
business journals/magazines are preferred.
If you find articles on the internet, make sure it is from a credible
source.
Reference your sources of information with
both a bibliography and in-text citations. See the Student Guide to Writing a
High-Quality Academic Paper, including pages 13-14 on in-text citations.
Another resource is the Writing Style Guide, which is found under My
Resources in the TLC portal.

Case
Assignment Mod 4 MKT 301To start off this assignment, first make
sure to review the required background materials carefully and make sure you
have a solid understanding of the various pricing strategies and when they are
typically used. There is also a listing
of optional readings that may help you with the concepts and could serve as
useful references for this assignment.Once you have finished reviewing the
background materials, think carefully about the following situations and write
a four to five page paper discussing what pricing strategy you would recommend
in each of the situations. For each
recommendation, make sure to explain your reasoning and to cite one of the
required background readings in support of your recommendation:1.A company has developed a new 3D
television with outstanding displays.
The company has a patent on a new technology that doesnt require
glasses to see the 3D effect and has a display far better than those of any
competitors 3D televisions. The company
still has to compete with other television manufacturers, but because of the
patent and superior technology it is likely to have a large advantage in the 3D
television market for at least a year or two.2.A brand new company has developed a new
dishwater detergent which is comparable to other major brands in quality, but
the company has developed a new manufacturing technology that over a period of
time should be able to produce detergent at a cheaper cost than any
competitor. The cost of the new
manufacturing equipment was high, but once the equipment is paid off it should
be very cheap to produce each bottle of detergent.3.You have just opened up a new electronics
shop and Apple will be releasing their latest iPhone in a few days. You are confident that once customers come
into your shop they will be impressed with your large selection and
knowledgeable and friendly sales staff and will become loyal customers. However, given the nearby location of Best
Buy and other popular electronics shops it will be a challenge to get customers
into your shop. So the first big pricing
decision you have to make is what to charge for iPhones.4.You have started a new fashion company,
and your partner in this business is one of the top designers in Italy. You and your business partners plan is to
become known as one of the premier manufacturers and designers of blue jeans in
the world, and hope to have a very high end brand well known among the wealthy
and fashion conscience.Assignment ExpectationsAnswer the assignment questions directly.Stay focused on the precise assignment
questions, don’t go off on tangents or devote a lot of space to summarizing
general background materials.Make sure to use reliable and credible
sources as your references. Articles published in established newspapers or
business journals/magazines are preferred.
If you find articles on the internet, make sure it is from a credible
source.Reference your sources of information with
both a bibliography and in-text citations. See the Student Guide to Writing a
High-Quality Academic Paper, including pages 13-14 on in-text citations.
Another resource is the Writing Style Guide, which is found under My
Resources in the TLC portal.Privacy Policy | ContactMKT
301 SLP MOD 4By now you should have a pretty good idea
about the major information sources available on the company you have chosen
for your SLPs. Unfortunately, few if any
companies will directly admit what pricing strategy they use. Most will say of course we are charging you
the lowest possible price. But find out
what you can about your companys pricing strategy and also do some research on
what some of your companys competitors charge for the same products.When you have finished researching about
your companys prices, answer the following questions:1.How does your companys prices compare to
competitors who sell the same or similar products? Overall, does your companys prices seem high
or low?2.Do you think your company is basing their
pricing mostly on cost (such as a cost-plus approach) or are other factors at
play? Consider the concepts of prestige
pricing in DAntonio (2012) or value-based pricing mentioned in the Pearson
tutorial.3.Discuss at least three other pricing
strategies from DAntonio (2012), Paley
(2006), or the Pearson tutorial and explain whether or not you think
your company is using these strategies.
Explain your reasoning, and remember to cite the sources where you read
about the pricing strategies from in your answer.SLP Assignment ExpectationsAnswer the assignment questions directly.Stay focused on the precise assignment
questions, don’t go off on tangents or devote a lot of space to summarizing
general background materials.Make sure to use reliable and credible
sources as your references. Articles published in established newspapers or
business journals/magazines are preferred.
If you find articles on the internet, make sure it is from a credible
source.Reference your sources of information with
both a bibliography and in-text citations. See the Student Guide to Writing a
High-Quality Academic Paper, including pages 13-14 on in-text citations.
Another resource is the Writing Style Guide, which is found under My
Resources in the TLC portal.

Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.