14 Aug Understanding consumer behavior is an integral part to product sales. Communica
Understanding consumer behavior is an integral part to
product sales. Communicating the desired message to the right targeted
customer is a must. Select any two (2) advertisements provided in
Chapter 4 and 5 of the textbook. Create a matrix, table or a
figure to present your responses to the tasks below. Be as creative as
you can be. Then, write a three to four (3-4) page paper in which you:Briefly
describe the two (2) advertisements you selected. Ensure you include
the chapter(s) in which the advertisements are found in the textbook.Determine what customer group(s) is likely to purchase the product with justification for your response.Select
no more than three (3) channels by which you would communicate the
message of the ad (the ad itself) to the targeted group and detail how
each channel selected would serve the ad well.Following Step 2, identify any negative impact or backlash that could occur for one of the channels selected with rationale.Your assignment must follow these formatting requirements:Be
typed, double spaced, using Times New Roman font (size 12), with
one-inch margins on all sides; citations and references must follow APA
or school-specific format. Check with your professor for any additional
instructions.Include a cover page containing the
title of the assignment, the studentâs name, the professorâs name, the
course title, and the date. The cover page and the reference page are
not included in the required assignment page length.
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