14 Aug There are various competencies on marketing that I learned when writing the cour

There are various competencies on marketing that I learned when writing the coursecomprehensive project. Besides leadership, marketing is one of the most importantaspects that should be considered in the success of an organization. The competenciesthat I was able to learn during the course include proper identification of the marketniche, target market, and the proper marketing strategies that should be applied moreso when introducing a new product in the market. Through these competencies, I`mnow better placed in being able to effectively market a new product in the market andbe able to attain the goals and objectives of the organization.The Intellipath assignment is very new and extremely hard for me. It is a great sourcefor determining my knowledge and it is available anytime when I want to learn moreand improve my knowledge in a certain topic. It helps me in our weekly discussionboard, in responding to my classmates accordingly, making the outline, and theexecutive summary. It took me for a while to get used to Intellipath but it is definitelya great way to learn this course. The knowledge gained from the Intellipathexercises/assignments has been very helpful in completing the individual project.Even though I have not yet completed the individual project, the knowledge gainedhas provided me with the key aspects that I should be able to consider in theintroduction of my new product in the coffee market. Despite the level of competitionwithin the industry, the knowledge that I have gained will be very helpful in creatingthe right strategies that I should adopt in entering the market.Additionally, I was able to gain a lot of insight from the discussion forums that wereheld where students provided me with their ideas concerning the new business.Through such interactions, it was possible to understand the correct framework that Iwill have to apply if the coffee business is to become successful.The competencies and knowledge gained from the course will be very helpful inadvancing my career as a leader in marketing. Through this course, I have been able tolearn that in order to survive in the market; the key factor that I should be able toconsider is remaining relevant. By being relevant it means that one has to always beupdated on the ever changing needs of the market and ensure that they tap everyoncoming opportunity. Even though I have been a successful marketer in myworkplace, the competencies and knowledge gained will be a great milestone inattaining higher goals and objectives in the future.ReferenceDhār, Russ Winer and R. Marketing Management, Vital Source for KaplanUniversity, 4th Edition. Pearson Learning Solutions, 2013. VitalBook file.

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