14 Aug Project for Chapter 11This project is intended to give you experience in analyzi

Project for Chapter 11This project is intended to give you experience in analyzing various aspects of the marketingenvironment.The Marketing EnvironmentSelect a retail establishment which has the activity to allow you to do this analysis. This willaid in collecting the information.nDescribe the various components of the marketing environment for a retail business of yourchoice. Pick a store that you are familiar with–perhaps a clothing store, or a favoriterestaurant.nInfour (4) different sections discuss the information, shopping, purchasing, andconsumption environments in this overall marketing environment.nThen, describe and evaluate the store’s marketing strategies for each part of the marketingenvironment. What is the store doing and what do you think about it?Project for Chapter 12Cultural InfluencesThis project is intended to demonstrate the importance of cultural factors for developingmarketing strategies.Find examples of marketing strategies that are targeted at important cultural values inyour society. These could be ads, but other marketing strategies (pricing promotions)could be used too.These strategies should be for different brands in the same product class.Describe the strategies in detail and critically evaluate them.Did the strategy adapt to the culture (or social class), ignore certaincultural (or social class) differences, or try to change the culture (orsocial class). Do you think the strategies were effective? Why or whynot?This project is due March 20th. at midnight to SafeAssign.

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