14 Aug Assignment for Paula Hog only
Your client wants to see new customer segments that might be interested in the new and improved product. For additional information on how to develop a customer profile, visit this Web site. Develop a brief customer profile for your client. The profile will include the following: •Choose 2 new customer segments for the newly repositioned brand, and name them. You can make up a name based on their characteristics. For example, if you were selling a coffee brand, you might have Serious Sippers as a customer segment and Dabble Drinkers as a second segment. •Identify the primary and secondary markets. ◦The primary market is often larger than the secondary market. These customers are often the primary users of the product. ◦The secondary market can include in-between customers who might occasionally use or be interested in the product. •Detail the demographics and the psychographics of both segments. ◦Include the basic characteristics of your current and potential customer, such as age, income, education, and geographic locations. ◦Evaluate your customers’ lifestyles, such as hobbies and other interests.
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