14 Aug Module 1 Discussion Pick two brands, one that has achieved significan

Module 1 Discussion

Pick two brands, one that has
achieved significant resonance with you and one that has not. Provide a brief
explanation why this is so.

Module 2 Discussion

Pick two brands that are competing
in the same market. Identify the two most important positioning criteria for
these brands. On a scale of 1-10, where 10 = best score and 1 = worst score,
rate both brands in these two dimensions. Explain why you gave these ratings.

Module
3 Discussion

Please read the articleIs Digital Killing the Luxury Brandby John Ortved and then provide a critical analysis. The
article can be found at:

You
should address the following issues:

Provide
a brief summary of the key idea(s) the author is trying to communicate
To
what degree do you agree/disagree with these ideas and why?
Regardless
of your answer in (b), how would you rate the job the author did in explaining
and supporting the ideas presented in this article?
Not
using an example already stated in the article, provide an example website
or video illustrating the concepts discussed and briefly explain why it is
an appropriate example.

Module 4 Discussion

Please read the article Three Questions You
Need to Ask About Your Brandby Kevin Lane Keller and then provide a
critical analysis. The article can be found through the Saint Leo University
Library at:

You should address the following issues:

Provide
a brief summary of the key idea(s) the author is trying to communicate
To
what degree do you agree/disagree with these ideas and why?
Regardless
of your answer in (b), how would you rate the job the author did in
explaining and supporting the ideas presented in this article?
Not
using an example already stated in the article, provide an example website
or video illustrating the concepts discussed and briefly explain why it is
an appropriate example.

Module 5 Discussion

Please read the article Cult Brandsby
Melanie Wells and then provide a critical analysis. The article can be found
at:

You should address the following issues:

Provide
a brief summary of the key idea(s) the author is trying to communicate
To
what degree do you agree/disagree with these ideas and why?
Regardless
of your answer in (b), how would you rate the job the author did in
explaining and supporting the ideas presented in this article?
Not
using an example already stated in the article, provide an example website
or video illustrating the concepts discussed and briefly explain why it is
an appropriate example.

6

Module 6 Discussion

Please review the following CarScoops webpage
(.carscoops.com/2009/01/video-new-audi-s4-commercial-with-skier.html”>http://www.carscoops.com/2009/01/video-new-audi-s4-commercial-with-skier.html)
and view the associated video regarding an ad campaign that Audi used in 2009.
The commercial was never shown in the U.S., but was designed for the European
market.

Answer the following questions:

What
is the key idea/concept the commercial is trying to communicate?
What
is the brand image for Audi that the commercial is focused on
demonstrating?
How
would you rate the effectiveness of the commercial in communicating and
supporting the desirable brand image?
Why
do you think was this commercial more relevant for the European market?
Could it have been effective in the U.S.?

Module
7 Discussion

Identify a failed brand
extension. Explain what the key factor was in this failure.

Module
8 Discussion

McDonalds is a global
brand. How consistent is its image in different countries? Do you have any
recommendations?Module 1 DiscussionPick two brands, one that has
achieved significant resonance with you and one that has not. Provide a brief
explanation why this is so.Module 2 DiscussionPick two brands that are competing
in the same market. Identify the two most important positioning criteria for
these brands. On a scale of 1-10, where 10 = best score and 1 = worst score,
rate both brands in these two dimensions. Explain why you gave these ratings. Please read the articleIs Digital Killing the Luxury Brandby John Ortved and then provide a critical analysis. The
article can be found at:

You
should address the following issues:

Module 4 DiscussionPlease read the article Three Questions You
Need to Ask About Your Brandby Kevin Lane Keller and then provide a
critical analysis. The article can be found through the Saint Leo University
Library at:

You should address the following issues:

Module 5 DiscussionPlease read the article Cult Brandsby
Melanie Wells and then provide a critical analysis. The article can be found
at:

You should address the following issues:

6Module 6 DiscussionPlease review the following CarScoops webpage
(.carscoops.com/2009/01/video-new-audi-s4-commercial-with-skier.html”>http://www.carscoops.com/2009/01/video-new-audi-s4-commercial-with-skier.html)
and view the associated video regarding an ad campaign that Audi used in 2009.
The commercial was never shown in the U.S., but was designed for the European
market.

Answer the following questions:

Identify a failed brand
extension. Explain what the key factor was in this failure.McDonalds is a global
brand. How consistent is its image in different countries? Do you have any
recommendations?

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