14 Aug Consumers are only willing to spend their money on something that they perceive
Consumers
are only willing to spend their money on something that they perceive has
value. Value refers to the benefits a consumer anticipates receiving from a
product or service. These benefits may be functional benefits (specific
to the product design), or emotional benefits (associated with how one
feels when experiencing the product/service).
In this
discussion you will share a purchase decision you made recently and discuss the
value you perceived in the product/service purchased.
What benefits did you
anticipate receiving from the product or service?How did the anticipated
benefits compare to the actual benefits received?Please share at least two
functional benefits and at least two emotional benefits from the
product/service.In you reply posts, discuss
the functional and emotional benefits you would expect from the
product/service discussed in your classmates initial post. How do your
expectations differ from your classmates?
Consumers
are only willing to spend their money on something that they perceive has
value. Value refers to the benefits a consumer anticipates receiving from a
product or service. These benefits may be functional benefits (specific
to the product design), or emotional benefits (associated with how one
feels when experiencing the product/service).In this
discussion you will share a purchase decision you made recently and discuss the
value you perceived in the product/service purchased.
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