14 Aug MKT 498 Final Exam 1. Which is of the following is not one of the traditional Ma

MKT 498 Final Exam
1.
Which is of the following is not one of the traditional Marketing Mix (4 Ps)?
2. Which of the following is not a value of IMC
plans according to your text?
3. _____ are names generally assigned to an
individual good or service or to a group of complementary products.
4. ________ are the set of measures a company
uses to quantify, compare, and interpret marketing performance.
5.
________ is a process by which marketers uncover new segments by researching
the hierarchy of attributes that consumers consider when choosing a brand.
6.
_________ are sets of interdependent organizations involved in the process of
making a product or service available for use or consumption.
7.
Michael Porter proposed the value chain as a tool for identifying ways to
create more customer ____________.
8.
A(n) ______ market is characterized by a fairly narrowly defined market with a
complete and distinct set of needs, and a willingness to pay a premium to meet
those needs.
9.
_______ is the average number of times an individual, household, or business
within a particular target market is exposed to a particular advertisement
within a specified time period.
10.
Which of the following is not an advantage of television advertising?
11. For refunds or rebate programs to be
effective, the offer must have which of the following components?
12. Personal sales within retail selling use
which of the following approaches?
13. Wholesalers primarily rely on ________ to
achieve their promotional objectives.
14. The ________ industry remains vulnerable to
fierce resistance to price increases, the winnowing out of suppliers based on
cost and quality, and the trend toward vertical integration (in which
manufacturers are trying to control or own intermediaries).
15. With just-in-time production, supplies arrive
at the factory before they are needed.
16.
Information technology has led to few improvements in logistical efficiency.
17.
Which of the following evaluation methods is used prior to the ad development
stage?
18.
In evaluation, ________ is a format in
which individuals are given copies of an ad and asked if they recognize it or
have seen it before.
19. According to your readings, test markets are
used to assess which of the following?

20.
________ is a method used to measure emotional response to
advertisements.MKT 498 Final Exam1.
Which is of the following is not one of the traditional Marketing Mix (4 Ps)?2. Which of the following is not a value of IMC
plans according to your text?3. _____ are names generally assigned to an
individual good or service or to a group of complementary products.4. ________ are the set of measures a company
uses to quantify, compare, and interpret marketing performance.5.
________ is a process by which marketers uncover new segments by researching
the hierarchy of attributes that consumers consider when choosing a brand.6.
_________ are sets of interdependent organizations involved in the process of
making a product or service available for use or consumption.7.
Michael Porter proposed the value chain as a tool for identifying ways to
create more customer ____________.8.
A(n) ______ market is characterized by a fairly narrowly defined market with a
complete and distinct set of needs, and a willingness to pay a premium to meet
those needs.9.
_______ is the average number of times an individual, household, or business
within a particular target market is exposed to a particular advertisement
within a specified time period.10.
Which of the following is not an advantage of television advertising?11. For refunds or rebate programs to be
effective, the offer must have which of the following components?12. Personal sales within retail selling use
which of the following approaches?13. Wholesalers primarily rely on ________ to
achieve their promotional objectives.14. The ________ industry remains vulnerable to
fierce resistance to price increases, the winnowing out of suppliers based on
cost and quality, and the trend toward vertical integration (in which
manufacturers are trying to control or own intermediaries).15. With just-in-time production, supplies arrive
at the factory before they are needed.16.
Information technology has led to few improvements in logistical efficiency.17.
Which of the following evaluation methods is used prior to the ad development
stage?18.
In evaluation, ________ is a format in
which individuals are given copies of an ad and asked if they recognize it or
have seen it before.19. According to your readings, test markets are
used to assess which of the following?

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