14 Aug https://hbr.org/2005/09/building-loyalty-in-business-marketsread the website art

https://hbr.org/2005/09/building-loyalty-in-business-marketsread the website article then finish this assignment:Assignment analysis instructions1. central idea of the assignment- 2-4 lines.2. Reason(s) underlying the authors’ work ( that has been give to you as an assignment.) (Max.half page)3. Major points with sufficient explanations to make them clear. Also, under each major point, briefly describe minor points supporting each major point. ( max 1-2 pages.)4. one major flaw in the author’s argument (s).5. suggestions to improve upon the authors’ flaw giving reasons. ( half page )Grading of the assignment will be based on three aspects: (1) contents (2) articulation of thoughts (3) clarity of presentation of the written analysis. Contents will enjoy 50% of the points, articulation of thoughts 30%, and presentation 20%.a. you report should be left justified in the MS-word format.b. Proper headings wherever appropriate should be used .c. Report should show the name of the topic and the author.d. A max length of the report about 3 pages single space.Note: Plagiarism of any sort, for example, cut-and paste, or slight modification of other works but claiming as your own is not acceptable and will result in a zero grade on your report. Your report should be based upon your own understanding and in your own words.

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