14 Aug MKT 571 Final Exam 1. What type of strategy consists of geographical pricing, pr

MKT 571 Final Exam
1. What type of strategy
consists of geographical pricing, price discounts and allowances, promotional
pricing, and differentiated pricing
2. The three
guidelines for anticipating management reactions are (1) prior to the crisis
during normal day-to day operations, (2) at the moment some event triggers the
crisis, and (3) during the crisis situation that triggers the event. These
guidelines are the stages for ________.
3. A social
definition of marketing says
4. If the Ford GT is designed to
accelerate to 50 miles per hour within 10 seconds, and every Ford GT coming off
the assembly line does this, the model is said to have high ________
5. Prestige LLC, a small company that
manufactures specialty cereals and energy bars, wants to launch a “green
marketing” program in response to heightened consumer awareness about
environmental issues. What should the company do to maximize the program’s
chances of being successful?
6. What type of
control focuses on measuring a companys products territories, customer groups,
segments, trade channels, and order sizes to help expand or eliminate any
products or marketing activities
7. Another basis for
decision-making is referred to as ________.
8. Through its cutting-edge point-of-sale
inventory, management technology, and highly efficient shipping practices,
Wal-Mart is able to keep its inventory expenditure extremely low and to pass
these savings on to consumers in the form of low prices. Wal-Mart’s strategy is
best described as ________.
9. _______ is an
approach that considers different ethnic and cultural segments require targeted
marketing campaigns and tactics.
10. Marketers must see themselves as
benefit providers. For example, when a shopper purchases new shoes, he or she
expects the shoes to cover his or her feet and allow him or her to walk
unobstructed. This is an example of what level in the consumer-value hierarchy
11. 2Wheels conducts exhaustive customer
surveys to discover customer preferences and attitudes towards the brand. Sally
uses cluster analysis to classify the data and help the company determine the
trends in the information. Sally is using the technique of ________.
12. With ________ as a target market
strategy, the firm concentrates on serving many needs of a particular customer
group.
13. Marketers need to identify the
hierarchy of attributes that guide consumer decision making in order to
understand different competitive forces and how these various sets get formed.
This process of identifying the hierarchy is called ________.
14.A
company can learn a great deal by analyzing the degrees of brand loyalty. For
example, ________ can show the firm which brands are most competitive with its
own.
15.
Which of the following can induce a firm
to expand into the international arena
16.
The marketing manager needs to know the
cost of the research project before approving it. During which stage of the
marketing research process would such a consideration most likely take place?
17.
Which control should periodically reassess its approach to the
marketplace with a good marketing audit
18. What can enhance the value of Web-based shopping experiences to
serve as personal shopping assistants or Web-site guides?
19.What are the four characteristics of a marketing audit?
20. A
music school in Boyles Height, LA, specializes in teaching the guitar and the
violin. After a spurt in growth and a few successful years, the school is
experiencing a slowdown in sales and stability in its profits due to an
increase in competition. The school is in the ________ stage of its life cycle.
21.New-to-the-world products are ________.
22.BMW’s
“The ultimate driving machine,” American Express’ “Don’t leave
home without it,” New York Times’ “All the news that’s fit to
print,” and AT&T’s “Reach out and touch someone” are all
examples of ________.
23.ABC Technology is nearing completion on their product and market
research has discovered a competitor is also close to launching a similar
product. ABC has decided launch before their competition, this is called
________
24.
Which of the following is a
strategy that uses the manufacturers sales force, trade promotion money, or
other means to induce intermediaries to carry, promote, and sell the product to
end users?
25.The ability to meet humanitys needs without
harming future generations is now a top priority in most corporate agenda
________.
26.
Which method identifies the
effect sponsorship has on consumers brand knowledge?
27.
Which component of a marketing
audit includes major developments in income, prices, savings, and credit that
affect the company?
28.
The effect of exposures on
audience awareness depends on the following three factors:
29.A firm must know where to position its product
based on price and ________.
30.
What is the perceived monetary
value of the bundle of economic, functional, and psychological benefits
customers expect from a given market offering because of the product, service,
people, and image?MKT 571 Final Exam1. What type of strategy
consists of geographical pricing, price discounts and allowances, promotional
pricing, and differentiated pricing2. The three
guidelines for anticipating management reactions are (1) prior to the crisis
during normal day-to day operations, (2) at the moment some event triggers the
crisis, and (3) during the crisis situation that triggers the event. These
guidelines are the stages for ________.3. A social
definition of marketing says4. If the Ford GT is designed to
accelerate to 50 miles per hour within 10 seconds, and every Ford GT coming off
the assembly line does this, the model is said to have high ________5. Prestige LLC, a small company that
manufactures specialty cereals and energy bars, wants to launch a “green
marketing” program in response to heightened consumer awareness about
environmental issues. What should the company do to maximize the program’s
chances of being successful?6. What type of
control focuses on measuring a companys products territories, customer groups,
segments, trade channels, and order sizes to help expand or eliminate any
products or marketing activities7. Another basis for
decision-making is referred to as ________.8. Through its cutting-edge point-of-sale
inventory, management technology, and highly efficient shipping practices,
Wal-Mart is able to keep its inventory expenditure extremely low and to pass
these savings on to consumers in the form of low prices. Wal-Mart’s strategy is
best described as ________.9. _______ is an
approach that considers different ethnic and cultural segments require targeted
marketing campaigns and tactics.10. Marketers must see themselves as
benefit providers. For example, when a shopper purchases new shoes, he or she
expects the shoes to cover his or her feet and allow him or her to walk
unobstructed. This is an example of what level in the consumer-value hierarchy11. 2Wheels conducts exhaustive customer
surveys to discover customer preferences and attitudes towards the brand. Sally
uses cluster analysis to classify the data and help the company determine the
trends in the information. Sally is using the technique of ________.12. With ________ as a target market
strategy, the firm concentrates on serving many needs of a particular customer
group.13. Marketers need to identify the
hierarchy of attributes that guide consumer decision making in order to
understand different competitive forces and how these various sets get formed.
This process of identifying the hierarchy is called ________.14.A
company can learn a great deal by analyzing the degrees of brand loyalty. For
example, ________ can show the firm which brands are most competitive with its
own. 15.
Which of the following can induce a firm
to expand into the international arena16.
The marketing manager needs to know the
cost of the research project before approving it. During which stage of the
marketing research process would such a consideration most likely take place?17.
Which control should periodically reassess its approach to the
marketplace with a good marketing audit18. What can enhance the value of Web-based shopping experiences to
serve as personal shopping assistants or Web-site guides?19.What are the four characteristics of a marketing audit?20. A
music school in Boyles Height, LA, specializes in teaching the guitar and the
violin. After a spurt in growth and a few successful years, the school is
experiencing a slowdown in sales and stability in its profits due to an
increase in competition. The school is in the ________ stage of its life cycle.21.New-to-the-world products are ________.22.BMW’s
“The ultimate driving machine,” American Express’ “Don’t leave
home without it,” New York Times’ “All the news that’s fit to
print,” and AT&T’s “Reach out and touch someone” are all
examples of ________.23.ABC Technology is nearing completion on their product and market
research has discovered a competitor is also close to launching a similar
product. ABC has decided launch before their competition, this is called
________24.
Which of the following is a
strategy that uses the manufacturers sales force, trade promotion money, or
other means to induce intermediaries to carry, promote, and sell the product to
end users?25.The ability to meet humanitys needs without
harming future generations is now a top priority in most corporate agenda
________.26.
Which method identifies the
effect sponsorship has on consumers brand knowledge?27.
Which component of a marketing
audit includes major developments in income, prices, savings, and credit that
affect the company?28.
The effect of exposures on
audience awareness depends on the following three factors:29.A firm must know where to position its product
based on price and ________.30.
What is the perceived monetary
value of the bundle of economic, functional, and psychological benefits
customers expect from a given market offering because of the product, service,
people, and image?

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