14 Aug Phase 1 Individual Project Deliverable Length: 810 PowerPoint slides with 100150

Phase 1 Individual Project
Deliverable Length: 810
PowerPoint slides with 100150 slide notes plus a title, introduction, and
reference slide
Details:
Weekly tasks or assignments (Individual or Group Projects)
will be due by Monday and late submissions will be assigned a late penalty in
accordance with the late penalty policy found in the syllabus. NOTE: All
submission posting times are based on midnight Central Time.

Your companys board of directors is interested in the
international marketing plan proposal and has asked you to do a cultural audit.
Your audit will explore two main areas: (1) cultural factors related to doing
business in this particular country, and (2) a competitive analysis.

Develop a PowerPoint presentation organized as follows:

Cultural Factors
Slide 1: Briefly describe the countrys history and its
relevance to its current cultural state today.
Slide 2: Identify customer demographic trends that are
related to business activities in this particular country.
Slide 3/4: Briefly discuss customers and traditions of the
countrys citizens and how these can possibly influence business there.
Slide 4/5: Identify and discuss language issues and any
other cultural implications of introducing your product in this country.
Slide 6: Provide an assessment of the geographic region and
why this is a good fit for your companys product.
Competitive Analysis
Slide 7/8: Analyze the industry in this particular country.
Perform a SWOT analysis. For more on how to conduct a SWOT analysis, see
http://articles.mplans.com/how-to-perform-a-swot-analysis/.
Slide 8/9: Based on what you learned in the competitive
research, apply the four Ps of marketing to your specific product by outlining
the following:
Product (the features and benefits of the product)
Place (one possible outlet to sell the product in this
particular country)
Price (one price strategy to consider in this particular
market based on your competitive analysis)
Promotion (one promotional strategy to consider in appealing
to your new global customers)
Slide 9/10: Conclusion: Based on everything you researched,
present a brief analysis of any similarities between the domestic and
international markets, any particular challenges and how you will manage those
challenges in your selected country.
Please submit your assignment.Phase 1 Individual ProjectDeliverable Length: 810
PowerPoint slides with 100150 slide notes plus a title, introduction, and
reference slideDetails: Weekly tasks or assignments (Individual or Group Projects)
will be due by Monday and late submissions will be assigned a late penalty in
accordance with the late penalty policy found in the syllabus. NOTE: All
submission posting times are based on midnight Central Time.Your companys board of directors is interested in the
international marketing plan proposal and has asked you to do a cultural audit.
Your audit will explore two main areas: (1) cultural factors related to doing
business in this particular country, and (2) a competitive analysis.Develop a PowerPoint presentation organized as follows:Cultural FactorsSlide 1: Briefly describe the countrys history and its
relevance to its current cultural state today.Slide 2: Identify customer demographic trends that are
related to business activities in this particular country.Slide 3/4: Briefly discuss customers and traditions of the
countrys citizens and how these can possibly influence business there.Slide 4/5: Identify and discuss language issues and any
other cultural implications of introducing your product in this country.Slide 6: Provide an assessment of the geographic region and
why this is a good fit for your companys product.Competitive AnalysisSlide 7/8: Analyze the industry in this particular country.
Perform a SWOT analysis. For more on how to conduct a SWOT analysis, see
http://articles.mplans.com/how-to-perform-a-swot-analysis/.Slide 8/9: Based on what you learned in the competitive
research, apply the four Ps of marketing to your specific product by outlining
the following:Product (the features and benefits of the product)Place (one possible outlet to sell the product in this
particular country)Price (one price strategy to consider in this particular
market based on your competitive analysis)Promotion (one promotional strategy to consider in appealing
to your new global customers)Slide 9/10: Conclusion: Based on everything you researched,
present a brief analysis of any similarities between the domestic and
international markets, any particular challenges and how you will manage those
challenges in your selected country.Please submit your assignment.

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